Web Strategist

About the role:

Our website is our #1 most important marketing tool and we’re hiring a Web Strategist who will put more power behind this branch of the business and help increase revenue, brand awareness, and product adoption. The Web Strategist will have a significant impact on the team by helping to deliver on a growing list of web requests, optimizing website conversions, creating a positive user experience, and managing stakeholders and contributors to ensure timely completion of projects. 

In this role, you can expect to:

• Create and manage a roadmap on a quarterly basis that includes stakeholder requests, departmental projects, and proactive user-experience work.
• Lead planning conversations and come up with innovative ways to enhance the website.
• Analyze web data to make data-driven optimizations.
• Use project management skills to scope, plan, and manage web projects involving multiple team members and departments.
• Communicate effectively with executive-level stakeholders and lead conversations with large groups of people.
• Create documentation and be a diligent note-taker.
• Ideate on web projects aligned with business goals, create a business case, and execute until completion.
• Apply UX principles, including page layout, user journey, persona mapping, and web result analysis.
• Approach web strategy with a revenue mindset, looking for ways to enhance conversions and impact pipeline

You are a good fit if you:

• Have an excellent understanding of UX principles, UI design best practices, website experimentation, UX writing, and SEO.
• Have an eye for conversion.
• Possess project management skills with familiarity in agile methodologies like Scrum and experience using project management tools like Asana.
• Excel in communication, focusing on clarity and brevity, and can engage with executive-level stakeholders and large groups of people.
• Have a successful track record of shipping impactful web projects on time.
• Are comfortable analyzing, deciphering, and explaining web data.

You'll have an edge if:

• Have worked at an agency or multi-business unit company.
• Have proficiency in additional tools like Optimizely for experimentation.
• Are skilled in using heatmapping tools like Hotjar, or LuckyOrange, and design software like Figma, Sketch, Adobe Illustrator.

Compensation & Benefits

• Salary: $111,000 to $143,000
• Equity Stake
• Benefits: 
  • In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package

  *Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process (all video interviews unless accommodations are needed):

1. Interview with Talent Acquisition Partner
2. Interview with Hiring Manager 
3. Task + Task Review with Hiring Manager
4. Team Interviews that cover:
   1. Experience working with frontend teams
   2. Project Management
   3. Metrics
5. Final interview with one of our Values Carriers

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