Job Description
Our Intelligence team sits inside the strategy department and lives at the center of consumer insights and business realities. We assess how our clients can best optimize their market strategies to capitalize on consumer needs.As a Whole Brand Analyst you are at the heart of uncovering and measuring the connections between consumer behavior and business objectives. Your work will impact not only the marketing of the brands we represent, but also their overall company. During your engagement with a brand, you will gather and analyze information from multiple sources, understand the impact of brand actions on the value of a brand and develop recommendations to optimize brand impact. You will present recommendations to clients and collaborate with team members to implement those recommendations. When you join Barkley, you are joining an agency that will invest in your professional development. As a Whole Brand Analyst you will receive coaching on how to better:
- Structure ambiguous problems and develop strategies to uncover solutions
- Synthesize clear takeaways from complex data sets that build into concise recommendations
- Work effectively with diverse teams to develop the optimal solution and drive people and organizations to act
- Establish trust-based relationships with clients
- Communicate effectively with all audiences, including senior level executives
- Development of your own unique leadership style that leverages your strengths and builds on your opportunities.
- As a Whole Brand Analyst, you'll work in a fast-paced environment that exposes you to a variety of experiences across industries, disciplines, and geographies, while you develop your business skills
- You will have the opportunity to exercise strong analytical skills, develop measurement frameworks, prepare summaries and reports of findings from data analyses and communicate findings with internal teams and clients.
- You will work both independently and collaboratively with a team to analyze and distill information to measure the effectiveness of brand actions on the overall value of a brand.
- Building expertise across varied markets and industries by finding the best sources to develop your intelligence across categories and competitors and provide key insights to internal teams and clients.
- You will leverage multiple data sets to refine the consumer audience and understand their motivations and behaviors to develop a holistic definition of a brand’s true audience
- You will engage your creativity as you develop measurement approaches and dashboards to communicate clearly and succinctly the impact of brand actions on the brand value
- Opportunity to establish yourself as a key partner with internal and client side brand leaders and marketing teams.
- Prefer BS/BA in Business Administration, Marketing, Market Research, Data Analytics, Statistics, Psychology, Sociology or related degree. Professional experience will be considered in place of a college degree.
- 1+ years of experience in a marketing, consumer insights/research or professional consulting or data analytics role.
- Understanding of macroeconomic factors impact on business outcomes
- Strong analytic thought process and ability to interpret findings.
- Experience in navigating, utilizing and analyzing raw data files using analysis software (SPSS or R)
- Ability to deliver actionable business recommendations, influence decisions and drive results.
- Strong oral and written communication skills, especially the ability to explain difficult concepts and opportunities in simple, applicable business terms.
- Experience with building complex data sets across multiple data sources to derive insights
- Experience with bringing data visualization and information design for more efficient analysis and interpretation.
- Ability to use Google Workspace and/or MS office software with proficiency and advanced skills in Sheets/Excel.
At Barkley, the health and safety of our partners is our number one priority.
- As part of our pre-employment process, all offers of employment (including temporary and contractors) are contingent upon candidates providing proof of vaccination against Covid-19. Individuals seeking accommodation due to a disability/medical reason or sincerely held religious beliefs/practices that prevent vaccination against Covid-19 may request an exemption and participate in our interactive review process.
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.
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Date Posted
09/20/2022
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