Director of Product, Growth

About Us:

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with holistic medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The Opportunity: 

We are looking for a strategic thinker with growth product management experience to grow our member base. This role is a great fit for growth experts who have defined a holistic growth vision and strategy while managing other growth PMs. 

The Growth team moves very quickly, and you’ll be exposed to new challenges on a daily basis. You will own a significant part of the early user journey to nurture and convert high-intent prospects. Initially, you will be expected to contribute as an IC, working cross-functionally with marketing, engineering, design and senior leadership to rapidly execute and iterate on conversion-driving ideas. You will have the opportunity to build a growth PM organization after meeting certain business goals.

This role reports into the SVP of Product.

What We’re Looking For:

• 7+ years of product management experience with at least 2+ years of experience working on growth
• 2+ years experience managing other product managers
• Growth leadership: ability to build a growth strategy plan to acquire new customers by defining the target market, identifying segments, and aligning them to the most efficient acquisition channels (in partnership with marketing). Regularly analyze the key product growth metrics and optimize the growth strategy accordingly.
• Data-driven, analytical mindset: deeply understands acquisition KPIs, growth marketing strategies, analytical tools, A/B testing platforms and complex funnels. 
• Excellent product judgment: ability to prioritize competing opportunities, balance stakeholder needs with business priorities, and drive detailed trade-offs
• Leadership presence: ability to define, track and analyze key performance metrics; clearly present your findings and recommendations from experiments to executives and key stakeholders. 
• Outstanding communication and collaboration skills: ability to establish common ground with empathy and candor, manage conflicting points of view, and articulate the rationale behind decisions. Enjoys working with peers and other key stakeholders to design and execute against evolving business needs
• Project management: ability to proactively manage multiple initiatives running in tandem
• Experience with: 
• Agile development methodologies (product artifacts, frameworks, ceremonies)
• Hypothesis-driven product development and rapid A/B testing
• Funnel optimization with targeted conversion funnels by segment
• In-depth analyses using analytics tools (e.g. Amplitude, Google Analytics, Segment, CRM tools)
• Cross-functional collaboration and communication with engineers, designers, marketing and other stakeholders

Nice to haves - Experience with:

• Product marketing manager responsibilities: go-to-market, segmentation, positioning and pricing for different product offerings
• Marketing subscription products
• A startup culture - strongly preferred

Outcomes

• Led a cross-functional pod of stakeholders outside of engineering, design and product to create and deliver on a roadmap with clear, business outcomes
• Successfully launched and managed a consumer-facing product/features, experience in the health & wellness industry is a plus!

Benefits:

• Great compensation package
• Meaningful equity stake
• Complimentary Parsley Health Complete Care membership
• Medical, Dental, and Vision insurance
• 401K + Employer Matching
• Commuter Benefits
• Flexible work environment
• Generous 4+ weeks of paid time off

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we are able to serve our members.

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we are able to serve our members.