AI Image Optimization Lead

The Role

The AI Image Intelligence Lead is responsible for creating a new pioneering function that fuses Generative AI (GenAI) photography and quantitative experimentation to optimize how listings and events are presented on our platform. This role plays a crucial role in enhancing fan engagement and conversion by systematically deploying AI-driven imagery. The ideal candidate will be a builder who demonstrates key competencies in GenAI fluency quantitative experimentation and scalable system design to drive measurable business success.

Key Responsibilities

• Image Strategy & Execution: Design own and execute end-to-end workflows for generating and testing listing event and in-app imagery using advanced GenAI tools (e.g. Midjourney DALL·E Stable Diffusion Sora).

• A/B Testing & Optimization: Own the experimentation strategy running controlled A/B tests to measure and validate conversion and revenue lifts from different image sources qualities styles and layouts.

• System Operationalization: Architect and build scalable repeatable processes that efficiently integrate human judgment with GenAI-based image creation and deployment to maximize ROI.

• Fan-Centric Curation: Ensure all visuals resonate authentically with sports and music culture enhancing the fan experience and building the company brand as a dynamic fan-first marketplace.

• Value Maximization: Continuously evaluate the cost and impact trade-offs between traditional photography fully automated GenAI and hybrid approaches to maximize visual impact and cost efficiency.

Key Competencies

Technical Skills

• Generative AI Fluency: Deep hands-on ability to use and troubleshoot cutting-edge GenAI image tools. Capacity to quickly learn and master new generative models and techniques.

• Image Workflow Experience: Proficiency in photography or managing high-volume image workflows within a B2C marketplace or e-commerce environment.

Quantitative Skills

• Quantitative Experimentation: Proficiency in designing executing and interpreting A/B tests with statistical rigor. Must be data-driven and capable of translating experimental results into actionable visual strategy.

Leadership/Mindset

• System Design & Scaling: The ability to move beyond one-off execution to design robust repeatable and scalable workflows and processes that leverage technology to minimize manual effort.

• Pragmatic Ownership (Manager/Doer): Acts as a high-output individual contributor who is equally comfortable executing complex tasks and designing the system for eventual delegation or automation. Takes full ownership of visual impact and outcomes.

Interpersonal Skills

• Creative & Fan Acumen: A strong eye for visual appeal and design coupled with a deep authentic understanding of fan psychology in the sports and music domains.

Minimum Qualifications

• Experience: 4+ years of hands-on experience in a visual content creative operations or product role specifically at a B2C marketplace e-commerce company or high-volume digital platform.

• Other Requirements: Proven ability to operate and deliver measurable results using Generative AI image tools in a commercial setting.

Preferred Qualifications

• Experience: Direct experience in a role focused on Conversion Rate Optimization (CRO) or growth marketing where A/B testing imagery was the primary mechanism for driving results.

• Experience: Photography interest and passion.

Performance Metrics

• Conversion Uplift (Primary KPI): Achieve a measurable statistically significant increase in event conversion rate and resultant total revenue attributable to GenAI imagery tested.

• Visual Production Cost Savings: Demonstrate a reduction in cost per usable visual asset compared to traditional photography/manual creative methods.

• Scalable Image Asset Velocity: Achieve a measured increase in the speed and volume of high-quality deployable image assets (time-to-launch).

• Visual Consistency & Quality Score: Successfully ensure a high percentage of critical listings have optimized brand-aligned imagery reducing instances of low-quality inaccurate  or missing visuals.

New Growth Lever Identification: Successfully pilot and quantify the impact of 1-2 new strategic uses of imagery (e.g. personalized visuals video generation) in the first year.

What We Can Offer:

• Flexible PTO

• Competitive salary & equity package

• Monthly Gametime credits for any event ($1200/yr)

• Medical dental & vision insurance

• Life insurance and disability benefits

• Diverse Family-forming benefits through Carrot Fertility

• 401k HSA pre-tax savings programs

• Company off-sites and meet-ups

• Wellness programs

• Tenure recognition

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities experience and available budget.

United States - Pay Range

$130000—$210000 USD