Content Marketing Lead (Brand & Lifecycle)

About Maven

Maven is reinventing our post-secondary education system from the ground up. We're starting with practical professional courses on key skills taught by leading experts in your field. Think: learning AI Product Management from a head of product at OpenAI or an engineering lead at Meta. Our cohort-based model means our engagement rates are 80-90% instead of the 5-10% from video-based learning. Maven's marketplace has 500+ expert-led cohort-based courses 70K+ student alumni and 700K+ registered users. Today we're direct to consumer but eventually we'll offer certificate programs MBA-like programs and sell directly to businesses.

We are founder-led; our CEO Gagan co-founded Udemy and our CTO Shreyans was the first engineer at Venmo. Our business grew over 100% last year. We've raised $25 million from Andreessen Horowitz First Round and a supportive network of industry angels and are on track for profitability.

Role Overview

Every month several thousand alumni complete a Maven course which are designed and taught by real-world professionals in an interactive cohort across a few weeks. This is not education for the sake of it it’s skill development for a tangible professional purpose.

Professionals look to Maven and our instructors for trusted cutting edge signal on what skills matter in their field. 40%+ open our emails every week to help them keep up. Every few weeks they take our Lightning Lessons to better understand how their stakeholders think and what excellence looks like. And when they want to confidently face a critical transition moment in their career from up-skilling in AI to breaking into the C-suite they enroll in a Maven course.

In this role you’ll work cross functionally to lead the marketing actions that engage and enrich the user consideration journey towards course purchase. You’ll deeply understand what motivates ambitious professionals to buy a Maven course build narratives that make enrolling feel exciting and inevitable and activate a range of tactics to drive mid-funnel frequency engagement and ultimately conversion to purchase. Your primary KPI is GMV/ active registered user.

This is a full-stack high-impact role ideal for a senior operator who can zoom out to buyer psychology and zoom in to craft a sharp email or execute an exciting brand activation moment.

What You’ll Own

Content marketing

• Deeply understand our course catalog in order to craft stories about the critical skills our instructors teach and why they matter

• Source and write alumni case studies that showcase the unique and transformational impact of Maven courses

• Ideate and execute a regular calendar of live Lightning Lesson series that deliver value to mid-career tech professionals and drive leads

• Serve as editor to instructors on key content pieces for distribution on our channels or via partners

Lifecycle marketing

• Own prospect student journey mapping and marketing insights (ie. purchase drivers barriers)

• Segment & personalize communications based on behavior preferences and lifecycle stage

• Craft effective automated campaigns as well as regular promotional and brand activation emails

• Understand our events in Amplitude and design relevant email automation triggers

Marketing operations

• Own your own tracking and reporting - small team vibes

• Make our GTM systems efficient at increasing scale with relentless operational excellence

• Collaborate with instructors as needed directly or in effective partnership with the courses team

• Effectively manage our marketing calendar across channels (email Lightning Lessons promotional and brand moments partnerships…)

What We’re Looking For

• 5-8 years experience in marketing with a background in product marketing content marketing UX and/or lifecycle marketing

• Experience in leading CRM programs ideally on Customer.io

• Proficiency in analytics driven marketing and quantitative understanding; we run on Amplitude and Metabase

• Evidence of exceptional taste in brand and content decisions and mastery of the written word

• Stretch between strategic marketing thinking and hands-on execution power

• Comfort operating with autonomy speed and high standards

• Deep familiarity with the tech ecosystem

• Experience marketing to professional audiences

• Bonus: Background in the creator economy expert platforms edtech or marketplaces

Why This Role Matters

Today student demand for AI courses is significant. The market wants to learn this transformative new technology and Maven has the best instructors teaching in the most practical applied and empowering courses. But the market has a problem: the AI hype is real and the noise overwhelming. People can’t tell what matters who’s credible and what’s worth their time.

Maven’s trusted brand can offer a solution and we see an opportunity to make a significant investment into our mid-funnel channels which offer useful content and help people discover our credible instructors.

We’ve got solid channel traction across email Lightning Lessons and a small number of exclusive affiliate partnerships and now we’re looking for a creative operator to take them to the next level with an extraordinary mix of operational excellence CRM expertise and editorial taste. Is this you?

Team & Culture

Maven is a small high-trust high-ownership team. We move fast write often and bias toward action. Everyone is hands-on — from the founders to the newest hire. Expect direct feedback collaborative thinking and a culture that prizes clarity impact and creativity.

We are fully remote with no-meeting Wednesdays and biannual in-person off-sites. Join us to do the best work of your career and help build the world’s most dynamic education brand.

Compensation

$150k-$200k in salary with strong benefits and equity.

Salary is open to review based on candidate experience; please apply if you know you’re a great candidate.