Creative Strategist - Acquisition

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue 12M+ customers and 500+ talents across 19 countries we combine technology growth marketing and operational excellence to scale purpose-driven digitally native brands.

We own and operate our own digitally native brands (not an agency) with presence in Walmart Nordstrom and Amazon and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast grow fast and help you do the same.

🤝 Be part of a dynamic diverse and talented global team.

🌍 100% Remote USD competitive salary paid time off and more.

Job Responsibilities

At Trafilea you won’t just make ads — you’ll shape how millions of customers around the world discover engage and buy through performance-driven storytelling.

You’ll own the strategy testing and iteration of high-volume direct-response ads that move the needle across Meta TikTok YouTube and Google. You’ll lead the creative engine behind campaigns that fuel $500K+ in daily spend diagnose creative performance through AdBattery and data-driven insights and build scalable testing frameworks that consistently deliver winning hooks angles and storytelling formats.

As Creative Strategist you will:

• Lead creative strategy for assigned product funnels ensuring every asset is optimized for direct-response performance.

• Define angles hooks and ad structures blending emotional storytelling with persuasive copy and visual psychology.

• Continuously analyze creative KPIs (ROAS CTR Hook Rate Thumbstop View Rate) to identify winners and iterate with speed.

• Conduct weekly AdBattery diagnostics to manage variety freshness and fatigue across ads.

• Design and execute A/B testing plans for creatives — copy visuals formats — with a clear process from hypothesis to iteration.

• Leverage UGC trends and platform-specific formats (Meta TikTok YouTube) to push creative boundaries and scale performance.

• Collaborate with Creative Operations Copywriters and Video Editors to ensure briefs production and post-production run seamlessly.

• Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities.

• Provide clear actionable feedback to creators and content partners ensuring alignment with brand tone and direct-response objectives.

• Stay ahead of platform trends competitor benchmarks and consumer behavior shifts to identify and act on new creative opportunities.

• 4+ years of experience in Creative Strategy Performance Marketing or Direct Response Advertising (DTC agency or similar).

• Proven track record crafting high-converting video ads & UGC content.

• Strong grasp of sales psychology persuasive copywriting and buyer persona frameworks.

• Data-driven mindset: confident in reading KPIs extracting insights and proposing actionable iterations.

• Hands-on experience with A/B testing creative diagnostics and funnel optimization.

• Passion for trends platform nuances (Meta TikTok YouTube) and continuous creative innovation.

• Highly organized and execution-obsessed with a structured approach to creative planning.

• Strong collaboration & feedback skills — able to align creators editors and copywriters toward performance goals.

• Fluent in English (B2+ minimum).