Director of Growth Marketing

Director of Growth Marketing – Services Industry (HVAC, Plumbing, Electrical, Generator) Overview As Director of Growth Marketing, you will own the strategy and execution of performance-driven acquisition channels—PPC, LSA, paid social, display/retargeting, and affiliate marketing—for our essential services lines: heating, cooling, plumbing, electrical, and generators. You’ll shape comprehensive digital campaigns that generate high-quality leads, boost conversion rates, and directly drive sales and service revenue across these verticals. Pay Range: $120k-$150k Key Responsibilities • Performance Marketing Strategy & Leadership • Lead the agency management of paid search campaigns across platforms like Google Ads and Bing to drive lead volume and optimize cost per lead. • Define paid social strategy (Meta, Pinterest, TikTok) tailored to service-specific audiences—single family homeowners—for awareness and demand generation. • Manage display and programmatic retargeting efforts to re-engage website visitors and nurture decision-stage audiences. • Affiliate & Partner Marketing • Build and scale affiliate programs—identify and onboard home-services partners and platforms, oversee commission structures, and optimize affiliate ROI. • Optimization & Analytics • Establish and monitor KPIs: CPL, CPA, conversion rates, ROAS. Drive continuous channel, creative, landing page, and bidding optimizations using GA4, Looker Studio, and ad-platform dashboards. • Conduct regular A/B tests across ad formats, audience segments, and creative variations to improve performance. • Planning & Budget Management • Develop integrated paid media plans aligned to seasonal demand and promotions for HVAC, plumbing, electrical, and generator services. • Manage channel budgets—forecast, pace, and reallocate funds to maximize ROI and meet growth objectives. • Cross‑Functional & Team Collaboration • Partner closely with Creative, Sales/Field Operations, and Web teams to ensure message coherence and seamless customer journey from ad click to service booking. • Lead internal talent and agency teams across paid search, paid social, display, affiliate, and analytics disciplines. Qualifications • Experience:7+ years in performance marketing roles including ownership of PPC, LSAs, paid social, display, and affiliate channels—within home-services sectors. • Technical Proficiency:Expert-level experience with Google Ads, Bing Ads, Meta Ads, DSPs, affiliate platforms (Impact, ShareASale), GA4, Looker Studio, PowerPoint/Excel. • Analytical & Optimization Skills:Deep comfort with data-driven decision-making, campaign A/B testing, bid strategy, landing page optimization. • Leadership & Collaboration:Proven ability to lead cross-channel teams, nurture vendor/agency partnerships, and align growth initiatives with broader business and sales goals. • Communication:Clear, strategic communicator with ability to present insights and roadmap to executive stakeholders. Why You’ll Excel • Gain ownership of multi-million-dollar paid acquisition budgets across essential home services verticals—with direct impact on lead volume and revenue. • Apply advanced performance marketing tactics in a high-impact, fast-paced environment. • Build and scale specialist teams or agency partnerships to amplify results and innovation. Benefits: • Medical Insurance - Multiple plan options with employer contributions • Dental Plans -Freefor employee only coverage • Vision Plans -Freefor employee only coverage • Supplemental • Short Term Disability -Freeto the employee • Long Term Disability - Offered at discounted rates • Life Insurance -Free$25k coverage, may purchase additional coverage at discounted rates • Vacation • Paid Time Off • Holiday Pay • 401k with Matching Reasonable Accommodation: Four Seasons is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Four Seasons is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact Human Resources at 773-284-6161 Ext 5010. #indsj