Employer Brand and Recruitment Marketing Specialist

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate. We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today!

This job assists in development and implementation of multi-channel marketing strategic initiatives that sustain and strengthen the employment brand and recruitment marketing. Drafts, builds and edits content and strategies to attract talent including but not limited to video, online advertising, website enhancements, social media, email marketing, print collateral and creative assets while maintaining consistency with brand or sub-branding guidelines. Tracks analytics to formulate digital marketing strategy, tracks return on investment (ROI) and continually improve results and supports employment brand and online marketing initiatives across all marketing channels. Works collaboratively with Recruitment, Talent Sourcing, Talent Outreach and the system Market Communications team to market Ochsner as an Employer of choice.
Job Description

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company's discretion.

Education
Required - Associates degree
Preferred - Bachelor's degree in a related field such as Marketing, Advertising, Web Design, Human Resources

Work Experience
Required - 2 years related experience in marketing, recruitment, employment brand, content management, content strategy and creation, communications, interactive media or social media design, digital creation, production, strategy and communication or related experience
Preferred - Prior recruitment and/or employer brand experience
Preferred - Experience with video and website editing

Knowledge Skills and Abilities (KSAs)

• Must have computer skills and dexterity required for data entry and retrieval of information.
• Effective verbal and written communication skills and the ability to present information clearly and professionally.
• Excellent attention to detail.
• Ability to adapt to quickly changing schedules.
• Ability to work well with interdepartmental teams as well as independently.
• Excellent writing and proofreading skills required, particularly writing for the web and email.
• Ability to multitask and prioritize multiple projects.
• High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.
• Specialized knowledge of production of marketing materials.
• Advanced working knowledge of social media, including social media management software.

Job Duties

• Solves for most critical staffing needs by developing long term multi-channel recruitment marketing.
• Responsible for writing copy & creating physical and digital assets with brand or sub-branding guidelines for recruitment marketing initiatives.
• Creates paid and organic employment campaigns, job ads and lead generation ads via all social channels.
• Manages company career pages and leverages vendor products, technology and resources that help attract and engage talent (ex. Glassdoor, Indeed, LinkedIn).
• Assists with researching vendor solutions and technology enhancements, serving as point on strategy and implementation and integration for recruitment specific tools and resources.
• Amplifies our job presence by managing sponsored and programmatic job campaigns and niche job board postings
• Creates and edits video content for internal employment branding as well as external attraction campaigns.
• Creates and edits webpages for recruitment campaigns
• Collaborates/manages external/internal designers and/or production firms.
• Analyzes data, tracks outcomes to determine marketing impact, and seeks opportunities for cost reduction and outcome improvement.
• Performs other related duties as assigned.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state, and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations, and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns. The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Physical and Environmental Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sedentary Work - Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.

The incumbent has no occupational risk for exposure to communicable diseases.

Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and/or disposal of contaminated waste. The risk level of exposure may increase depending on the essential job duties of the role.

Are you ready to make a difference? Apply Today!

Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.

Individuals who reside in and will work from the state of Colorado are not eligible for remote work position.

Ochsner Health endeavors to make our site accessible to all users. If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or [email protected]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

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