External Relations Professional

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Media relations professionals protect and enhance IBM’s brand by amplifying the company’s progress and innovation across technologies services and R&D that transform industries and society. They play a key role in advancing initiates that complement both product and corporate PR agendas and that make a positive impact across private and public sectors business partners influencers alumni and the public at large. They develop communications narratives plans and strategies with a strong focus on storytelling that promote IBM’s leadership across technologies industries policy and corporate/social responsibility. Media Relations Professionals use a variety of analytics influencer and social listening tools to target stories and content to reach the right audiences in the right ways.
This requires deep understanding of IBM’s strategies and priorities key market trends across geographies competitive landscape across sectors and IBM’s points of differentiation.

North America: IBMReferred_NorthAmerica
MCCJBID
#LI-Hybrid

Required Technical and Professional Expertise
2-5 years in media relations marketing communications or similar in-house or agency setting.
Hands on experience driving communications plans working with marketing analyst relations social media and product management.
Ability to write compelling stories and arguments.
Experience in technology storytelling and knowledge of the media landscape.

Preferred Technical and Professional Expertise
Track record of managing relationships with key members of the media
Ability to maintain a pipeline of compelling story ideas
Translation of technical and business innovations into clear compelling narratives
Preparing and training spokespeople both within and outside IBM
Issues management and crisis communications
Curating relationships with internal and external subject matter experts