Global CRM Specialist

Make an Impact

Fossil Group is looking for a passionate, communicative, and proactive Email & CRM Marketing Strategist to develop CRM plans and strategy and execution for specified owned brands.

What You'll Do

• Leverage Global Marketing CRM direction, Integrated Marketing Roadmap, and Global Promotion Calendar to develop CRM (email) strategy and personalization optimizations based on performance goals and campaign analysis:
  • Build Monthly Email Calendar
  • Create full email direction for copy and design with in-house partners
  • Manage frequency of message (brand vs. promotion vs. localization)
  • Audience segmentation
  • Channel-specific content storytelling opportunities
  • Work with Global and Integrated Marketing to bring key messages to life and ensure email strategy fits within larger brand strategy.
  • Provide detailed weekly reporting based on post campaign analysis
• Successfully oversee build and deployment for all email campaigns, ensuring each campaign has appropriate levers:
  • QA Email- Email build integrity and functionality (links, coding, SFMC content builder, etc.)
  • Approve tests proofs (w/ CRM Manager)
  • Frequency
  • Date/ Time, STO
• Audience targeting/ suppression
  • Manage any segmentation/ list management requests for automation and audience targeting
  • Find testing opportunities to continuously hone our email audiences so the right emails are going to the right customers
  • Plan and execute audience targeting based on overall Business Strategy provided by leadership
• Collaborate with CRM leadership on automated lifecycle journeys / trigger-based emails
  • Global to provide roadmap and build journey automation templates
  • Region to request needed journeys (outside of proposed roadmap) and test/ approve all journeys as well as provide regional-led input (including approved promotions as applicable)
• Own weekly performance analytics & insights and share key learnings within the omni-channel performance meetings, analytical resources include: GA 360, Salesforce Marketing Cloud, Movable INK Personalization, and Test and Learn
  • Global to provide analytics roadmap and automate reporting
  • Region to request additional reporting needs (as applicable), review, analyze and report out insights
• Develop Test and Learn strategy based on business needs, revenue goals, and opportunities identified in post campaign analysis
  • Develop Test hypothesis and identify key metric you are looking to impact/maintain
  • Review test with CRM Data Analytics to ensure test integrity and duration
  • Execute A/B tests and determine how winners affect email strategy.
  • Plan test and testing period, on email calendar and develop and execute test direction for test and help to build/partner with Movable Ink
• Build and maintain strong relationships with global teams, vendors/ partners, and cross-functional departments
• Closely monitor industry changes/ trends and translate those into proactive, actionable recommendations for NAM and share those opportunities with Global teams as appropriate

Who We Are

At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!

Your Skills

• Bachelor's degree in Business, Marketing, Communication or other related field
• 2-3 years of experience of CRM marketing experience
• You love digging to find optimizations and streamline processes
• Strong verbal and written communication skills
• Charismatic and caring teammate who is ready to be all hands on deck when needed
• Strong desire to succeed and find new ways to grow the business
• Strong negotiation and influence skills
• Extremely proactive and understands the ever evolving retail industry and is ready to pivot
• Strong critical thinking, analytical, organizational and team management skills
• Ability to look at detailed campaign performance one minute and zoom out to see holistic marketing experience and vision next minute

Accommodations Statement

We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at [email protected].

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The Perks

• Comprehensive benefits packages inclusive of health and well-being services• 401(k) match and education on retirement planning• Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule• Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays• Hybrid working schedules• Tuition reimbursement on approved programs• Fossil merchandise discounts• Career Development Programs