Lifecycle Marketing Manager

We’re looking for talented professionals anywhere in the United States to join us in bringing smart money management and payment solutions to everyone’s fingertips.

At Green Dot we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work promote and enable a strong culture of performance and connectedness and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

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JOB DESCRIPTION

Job Summary

We’re looking for a Lifecycle Marketing Manager with deep expertise in CRM and marketing automation to help drive engagement and retention for our digital banking customers. This role is ideal for a marketer who thrives at the intersection of technology data and customer experience — someone who can translate strategic goals into well-crafted automated campaigns that educate empower and build lasting trust with customers.

You’ll manage end-to-end lifecycle programs across email SMS push and in-app channels ensuring every communication adds value and drives account usage and retention.

Key Responsibilities

Lifecycle Campaign Execution

• Build QA and deploy automated lifecycle campaigns and real-time messages across email SMS push and in-app channels using Braze (or similar platform).

• Translate lifecycle and brand strategies into targeted journeys that guide customers through onboarding engagement retention and reactivation.

• Collaborate with brand marketing and creative teams to develop messaging that’s relevant compliant and aligned with our brand voice.

• Test optimize and personalize communications to improve engagement activation and retention rates.

Customer Journey Management

• Map and continuously refine customer touchpoints to reduce friction and increase product adoption (e.g. setting up direct deposit activating debit cards or exploring savings features).

• Partner with data and product teams to leverage behavioral triggers that deliver timely contextual messages.

• Advocate for customer-centric communication by identifying opportunities to drive account usage and key KPIs.

Content & Quality Assurance

• Design and code mobile-responsive emails using HTML and Braze templates.

• Proofread and QA campaign content for clarity accuracy and compliance.

• Ensure messaging is visually consistent accessible and aligned with brand guidelines.

Data Reporting & Optimization

• Manage segmentation and audience targeting based on behavioral transactional and demographic data.

• Track and report on key performance metrics (deliverability engagement conversion retention churn).

• Use insights to inform campaign strategies improve automation workflows and strengthen the customer relationship lifecycle.

• Support email deliverability best practices and maintain healthy sender reputation.

Compliance & Governance

• Ensure all communications comply with financial marketing regulations and consumer protection laws (including CAN-SPAM TCPA and data privacy requirements).

• Maintain the highest standards of accuracy and transparency in all customer communications.

Qualifications

• Bachelor’s degree required.

• 4–6 years of experience in lifecycle CRM or marketing automation (preferably within fintech banking or other regulated industries).

• Expertise in Braze or a comparable automation platform (Iterable Salesforce Marketing Cloud HubSpot etc.).

• HTML proficiency for mobile-optimized email templates.

• Basic SQL knowledge preferred.

• Strong project management and cross-functional collaboration skills.

• Detail-oriented with excellent organization and time management.

• Strong analytical mindset with experience interpreting campaign performance data.

• Excellent verbal and written communication skills.

• Comfortable working in a fast-paced environment that values accuracy compliance and innovation.

Success in This Role Looks Like

• Increased engagement and retention through thoughtful automated lifecycle journeys.

• Scalable communication programs that nurture trust and drive financial confidence among customers.

• Seamless collaboration between marketing product and analytics to deliver a unified customer experience.

• Consistent compliance with all financial and marketing regulations.

POSITION TYPE

Regular

PAY RANGE

The targeted base salary for this position is $109300 to $163900 per year. The final compensation will be determined by a number of factors such as qualifications expertise and the candidate’s geographical location.

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We’re Here to Support You—Accommodations Upon Request

Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential.

Work Authorization Requirement At Green Dot Corporation we value diversity and strive for fair and inclusive hiring practices. However we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment without the need for current or future sponsorship.