Meta/Facebook Ads Manager

About Us

Pomelo places the best offshore talent with top brands startups and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries while gaining exposure into how the worlds top companies operate.

About the Role

We're seeking a highly motivated and experienced Paid Social Media Ads Manager to manage and optimize our ecommerce clients paid social media campaigns primarily on Meta/Facebook.You will play a key role in driving customer acquisition and brand awareness through effective ad campaigns. You will report to the Marketing Manager.

Responsibilities

• Develop and execute paid social media strategies primarily on Meta/Facebook.

• Manage Facebook Ads Manager including campaign setup targeting bidding and optimization.

• Create compelling ad copy and visuals that align with brand guidelines. Implement A/B testing frameworks to optimize campaign performance and hone value prop messaging.

• Monitor analyze and report on campaign results providing actionable insights. Collaborate with the marketing team to ensure alignment with overall marketing objectives.

• Explore and potentially expand to other paid social channels like YouTube and TikTok based on Facebook campaign success.

Qualifications

• Bachelors degree in a relevant field

• 3+ years of experience managing paid social media campaigns with a focus on Facebook Ads Manager.

• Proven track record of creating and optimizing successful Facebook ad campaigns (please provide examples or portfolio).

• Deep understanding of Facebook's advertising platform including targeting options bidding strategies and ad formats.

• Experience with A/B testing and data analysis.

• Experience with Google Analytics and Looker Studio a plus.

• Excellent communication and collaboration skills.

• Strong analytical and problem-solving abilities.

• Ability to work in US time zone 40 hours per week

Benefits

• Competitive pay always in US dollars

• Work remotely from the comfort of your home

• Health & wellness benefit

• Paid holidays and time off

• Performance and referral bonuses

• Global exposure to the worlds best companies