Performance Marketing Manager - Emerging Media & Channel Innovation

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite you’ll join us on our mission to accelerate the global adoption of crypto so that everyone can achieve financial freedom and inclusion. For over a decade Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply please read the Kraken Culture page to learn more about our internal culture values and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here .

As a fully remote company we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders institutions and newcomers to the space. Kraken is committed to industry-leading security crypto education and world-class client support through our products like Kraken Pro Desktop Wallet and Kraken Futures .

Become a Krakenite and build the future of crypto!

Proof of work

The team

The paid growth team owns the strategy and execution of performance marketing campaigns globally in support of Kraken’s user acquisition objectives.

Reporting to the Director Paid Marketing we are seeking a seasoned performance marketer with deep expertise in crypto/web3 to lead the strategy execution and performance of all experimental and frontier paid-media initiatives. This role is responsible for designing and managing a structured testing roadmap evaluating new platforms optimizing early-stage performance and identifying scalable opportunities that can evolve into core acquisition channels.

In this role you will act as the bridge between growth strategy and hands-on channel experimentation—bringing analytical rigor creativity and curiosity to uncover incremental growth in support of our acquisition efforts across the entire Kraken suite of products - Kraken Kraken Pro Kraken Institutional & Krak.

The ideal candidate will have a deep understanding of the crypto/web3 landscape and a passion for data and analytics. They should also have strong experience driving user acquisition across both web and app across a variety of different regions globally.

This is a fast-growing team full of some of the best marketing talent in the world with deep expertise and conviction in the crypto space. This role involves working in a dynamic fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredibly visible role in the organization.

This is a fully remote position.

The opportunity

• Build prioritize and maintain a strategic testing roadmap across new and novel paid channels.

• Rapidly analyze performance distill insights and determine whether to scale iterate or cut channels - with a focus on hitting our aggressive CAC and payback target across all of our priority geos and customer segments.

• Evaluate high-potential channels (e.g. web3 DSPs endemic web3 publishers emerging social platforms gaming beta opportunities and new ad products).

• Partner closely with our in-house creative team to develop and test new formats for emerging channels.

• Drive continuous campaign improvement through rigorous KPI analysis testing and optimization to scale user acquisition across all of your owned channels.

• Work with analytics product and BI teams to set up tracking measurement and post-test analysis.

• Align with brand lifecycle and product marketing to connect learnings across the funnel.

• Turn test learnings into repeatable frameworks best practices and internal documentation.

• Present insights trends and recommendations to stakeholders in a clear structured way.

• Additional duties and responsibilities as assigned

Skills you should HODL

• 5+ years of hands-on performance marketing experience

• Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up.

• Proven track record running structured tests pilots or growth experiments.

• Experience with nontraditional or emerging platforms is a strong plus.

• Comfortable with analytics tools attribution models and performance metrics.

• Strong communication skills to simplify complex learnings for stakeholders.

• Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch.

• Curious & experimental: Constantly exploring what’s next in paid growth.

• Data-driven: Strong ability to model performance assess signal and kill tests quickly.

• Creative problem-solver: Knows how to make unconventional channels workable and measurable.

• Fast executor: Comfortable running multiple small-scale tests simultaneously.

• Strategic thinker: Understands how micro-tests ladder to macro business outcomes.

• Comfortable with ambiguity: Thrives in fast-paced high-growth environments.

• Crypto native and/or crypto/web3 experience required.

This job is accepting ongoing applications and there is no application deadline.

Please note applicants are permitted to redact or remove information on their resume that identifies age date of birth or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents backgrounds contributions and unique perspectives. We hire strictly based on merit meaning we seek out the candidates with the right abilities knowledge and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race ethnicity age gender identity citizenship religion sexual orientation disability pregnancy veteran status or any other protected characteristic as outlined by federal state or local laws.

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