Principal Product Manager, Activation

Apollo.io is seeking a Principal Product Manager, Activation to take ownership of the critical user activation phase in our product-led growth journey. In this role, you will drive initiatives that turn new users into long-term engaged customers by improving onboarding, activation flows, and driving product adoption at scale.

As a key leader within Apollo’s growth organization, you will collaborate across teams to design and execute a world-class activation strategy, ensuring our users experience the value of Apollo quickly and seamlessly. You’ll work closely with product managers, designers, engineers, researchers, and analysts to optimize user experiences that drive retention and growth.

Key Responsibilities:

• Activation Strategy & Execution: Define and implement the vision and roadmap for user activation, focusing on streamlining onboarding, enhancing engagement, and improving time-to-value for new users.
• Data-Driven Product Decisions: Leverage quantitative and qualitative research to identify opportunities within the activation funnel. Optimize key activation metrics and continuously iterate on the user experience to boost adoption and retention.
• Cross-Functional Leadership: Partner with product, engineering, design, and marketing teams to execute strategies that enhance activation flows, foster engagement, and drive key outcomes such as user retention and long-term value.
• Optimization of Activation Metrics: Track and optimize key success metrics such as time-to-value, activation rate, and user engagement, ensuring Apollo’s product-led growth motion remains effective and efficient.
• User-Centric Design: Collaborate with marketing, support, and customer success to ensure seamless, effective user experiences across activation touchpoints that improve conversion, expansion, and retention.

Qualifications and Experience:

• Proven Experience in Product Growth: 7+ years of experience in product management within B2B SaaS, with a focus on user activation, engagement, and retention. Experience with Amplitude or similar analytics tools is highly valued.
• Strong Analytical Skills: Ability to independently analyze data, identify trends, and make actionable product recommendations. A background in data science, statistics, or a similar field is beneficial.
• Track Record of Success: Proven history of driving user engagement, delivering optimized activation funnels, and achieving product-led growth goals in a fast-paced environment.
• Collaborative Mindset: Exceptional cross-functional collaboration skills, working effectively with engineering, design, marketing, and other departments to deliver a cohesive user activation strategy.
• B2B SaaS Expertise: Familiarity with self-serve B2B SaaS products and a deep understanding of growth metrics, particularly in activation, monetization, and retention.