Product Marketer

We are looking for a customer-obsessed product marketer to support customer adoption and utilization through strategic product communications. This is an extremely collaborative role that requires you to deeply understand product functionality as well as the value it brings to customers. This role has direct ties to key company KPIs including revenue, utilization, and customer NPS and requires someone who can think big picture strategy as well as manage day to day processes.

Responsibilities:

• Manage product release communications to existing customers, leveraging multiple channels (e.g., email, in-app) to communicate product updates to key stakeholders across our customers.
• Develop ongoing campaigns to drive adoption of existing product features as well as expansion into new use cases including, but not limited to, blog posts, email nurture and product webinars.

• Design and manage a library of up-to-date marketing resources for the Customer Success and Sales teams designed for key customer touch points (e.g., QBRs, trade shows, contract renewal discussions).
• Closely monitor customer programs and identify opportunities to continuously optimize and scale them. Work with sales and customer success to develop account-specific marketing plans to ensure customer adoption and utilization.

About You

• You are passionate about deeply understanding customer problems and enjoy developing creative solutions.
• Communication is your superpower. You have the ability to articulate ideas and solutions in a clear and compelling way via email, blog, powerpoint, or presentation
• You have a self-starter mentality with the ability to set and execute on clear goals to build our customer marketing program from the ground-up.
• You are able to tie day-to-day work to larger sales, brand, and customer experience goals to ensure you are working on the right thing and moving the business forward.

Requirements

• Work experience in product marketing, customer marketing, or customer success with direct involvement supporting product adoption and utilization. Bonus if you worked in B2B healthcare technology.
• Strong technical writing capabilities and are able to clearly communicate product features and benefits to a non-technical audience.
• Experience leveraging multiple mediums to convey the value of our product including email, blog, PowerPoint, or presentation.
• Experience working directly with customers and presenting to senior management.

Benefits

• 401k contribution up to a maximum of 3% on base salary
• 70% contribution towards Health, Optical and dental plans including partner and family.
• 1 x Life & AD&D Insurance
• Holidays: 33 days per year inclusive of public holidays
• Flexible, autonomous working environment
• Travel expenses covered
• Spec your own environment
• Employee Assistance Program
• Team events