Regional Marketing Manager

An overview of this role

As a Regional Marketing Manager on GitLab's Regional Marketing team you'll provide both operational and strategic support for programs that drive sales pipeline growth for AMER Regional Marketing Sales initiatives. You'll partner closely with Senior Regional Marketing Managers and cross-functional teams in Sales and Marketing to help plan execute and measure regional campaigns and events that engage enterprise IT leaders IT operations practitioners and developers. You'll focus on detailed planning clear communication and precise execution to ensure every program runs smoothly and supports our sales objectives while growing your skills in regional marketing within an all-remote values-driven environment.

Some examples of our projects:

• Assisting with the setup management and reporting of integrated regional campaigns and events that support AMER Sales priorities

• Coordinating logistics for third-party and GitLab-owned events including venue research vendor management registration and onsite support to create memorable experiences that generate qualified pipeline

What you'll do

• Assist Senior Regional Marketing Managers with campaign and event setup execution and reporting for AMER Regional Marketing Sales programs ensuring accurate timelines documentation and communication.

• Support the creation management and tracking of regional marketing budgets by processing purchase orders through GitLab's procurement process and coordinating payments for Regional Marketing activities.

• Help plan and coordinate regional event logistics including venue research vendor coordination registration management staffing requests and onsite support to deliver high-quality experiences.

• Work in GitLab in a project management style to complete tasks such as creating Marketo programs and Salesforce campaigns generating UTMs submitting target list requests and tracking progress against deadlines.

• Manage event materials and logistics end to end including shipping booth setup coordination and attendee communications before during and after events.

• Partner closely with the partner marketing team to support and monitor market development fund (MDF) campaigns ensuring proper setup execution and documentation.

• Update and maintain regional marketing materials presentations and sales enablement resources so Sales and partners have current on-brand assets.

• Coordinate with marketing operations on digital assets such as landing pages email invitations and lead capture forms and help manage lead collection list uploads and post-event campaign analysis to inform future program improvements.

What you'll bring

• Foundational experience in marketing or related go-to-market roles ideally supporting regional or field programs in partnership with Sales with a strong interest in growing your career in Regional Marketing.

• Proven ability to coordinate integrated campaigns and events that support sales pipeline goals across both digital and in-person tactics with strong organizational project and program coordination skills and high attention to detail.

• Creative mindset with the ability to propose new ideas for territory-specific campaigns and events test fresh approaches and help build scalable programs from the ground up.

• Data-driven approach to marketing using performance metrics and insights to track campaign and event performance measure results and recommend improvements.

• Experience supporting budget management activities such as tracking spend processing purchase orders and reconciling invoices for marketing programs.

• Excellent communication and writing skills including clearly communicating updates coordinating with stakeholders and creating or updating simple content decks and talking points.

• Comfort working in an all-remote asynchronous environment as a self-directed 'manager of one' with the capacity to empathize with IT leaders IT operations practitioners and developers and align with GitLab's values while cultivating curiosity about developer tools IT operations tools and IT security markets.

• Proficiency with marketing automation platforms customer relationship management (CRM) systems and project management tools; experience with Marketo Salesforce and GitLab is a plus.

About the team

The Regional Marketing team is a collaborative cross-functional partner to Sales and Marketing focused on driving pipeline and revenue through integrated high-impact programs tailored to the AMER market. You'll join a fully remote globally distributed team that works asynchronously with account executives marketing operations product marketing and external partners to design and execute regional campaigns and orchestrate in-person and digital experiences. We're currently focused on supporting Financial Services and other key accounts through scalable regional programs optimizing event and campaign performance through clear measurement and reporting and helping sales and marketing leaders clearly understand and communicate the impact of regional marketing investments across AMER.

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education experience knowledge skills abilities of the applicant equity with other team members alignment with market data and geographic location. The base salary range does not include any bonuses equity or benefits. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range

$75600—$162000 USD