Senior Brand MKT Specialist

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

Job Description

We are looking for a committed and strong Brand Marketer to join us on an ambitious journey ahead. The ideal candidate will be responsible for developing the marketing action plans and excellently driving collaborative execution to drive business success.
JOB RESPONSIBILITIES:

1. Take ownership of the B2B branding performance to enhance the awareness and reputation of verticals Viec Lam Tot, Nha Tot, Cho Tot Xe, and Cho Tot Goods, from planning to execution.

• Develop and implement B2B brand strategies to effectively position the company’s products and services in the market.
• Conduct market research to identify B2B customer needs, preferences, and trends and use this information to develop brand strategies.
• Collaborate with internal teams, including product development and sales, to ensure that all B2B brand initiatives align with overall business objectives.
• Create and manage B2B marketing campaigns for verticals, including events sponsorship & organization, signing ceremonies, seminar/ webinar, … then spread on owned/ paid/ earned media to reach out to B2B consumers and ensure that all initiatives are delivered on time, within budget and achieved the expected outcomes.
• Monitor and analyze B2B brand metrics and campaign performance, use these insights to refine brand strategies, and adjust strategies accordingly to optimize results.

2. Take on full responsibility for PR projects and media relations to maintain and enhance the perception of the Chotot parent brand and verticals:

• Create PR plans and strategies to improve public opinion, promote the brand, and improve the quality of the company’s voice via different online and offline channels.
• Build and maintain targeted media lists, and nurture relationships with key reporters. Serve as a first contact person for all media queries.
• Execute press releases, media announcements, speeches, and presentations for media briefings, media gatherings, and other meetings.
• Uphold the company’s public image and provide effective crisis management solutions in times of need to protect the company’s reputation.
• Monitor and analyze the effectiveness of PR campaigns, and PR initiatives and communicate insights to management at the Company level and the Group level.
• Working closely with the Group to fully understand PR strategy, and guidelines to develop the regional PR strategy overall when needed.

3. Take ownership of the Corporate branding performance (CSR initiatives, thought leadership, industry awards, …) to enhance the awareness and reputation of the parent brand Cho Tot:

• Create and manage brand guidelines and ensure all marketing materials are consistent with the company’s brand image and messaging.
• Develop, manage, and maintain relationships with key B2B stakeholders, including consumers (seller & partner sides), industry influencers/ KOLs, and media outlets.
• Craft and manage a corporate information database, ensuring a well-organized collection of valuable content (white papers, case studies, webinars, presentation decks, or blog posts), leadership profiles, and high-quality visuals.

Qualifications

• Minimum 3 years of experience in Marketing, especially in brand strategy development.
• Candidates possessing experience in B2B Branding/ PR/ Corporate Branding have an advantage.
• Critical and creative thinker with a growth mindset, and agile spirit to achieve quick wins.
• Ability to adapt and learn fast in a fast-paced work environment and team structure under time pressure
• Exceptional project management, time management, and stakeholder management skills
• Ability to work on multiple projects simultaneously.
• Strong sense of responsibility and ownership in work. Be responsive and visible.
• Critical, reasoning, logical thinking, and user-focused mindset are a must.
• Great written & verbal communication skills. Confident in public speaking.
• Strong command of English and Vietnamese languages.

Additional Information

BENEFITS:
1. Get 15 days of annual leave and 5 days of sick leave per year
2. Health insurance for employee and their family members.
3. Get a 13th-month salary and annual performance bonus.
4. Participate in regular team-building activities and company parties.
5. Full of learning and training opportunities to grow your professional and personal skills.
6. Our modern offices serve perfectly for a relaxed, yet productive work environment.
7. You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.
8. Chợ Tốt MKT team is a full-stack team that can deliver strategic planning, creative development to media, and event execution. When you will be a part of the MKT team, you will have a chance to:

• Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech as Branding, Digital, Growth, Creative, … to equip both creative & technical skill sets.
• Get always-on support and assistance from team members across functions when needed. We’re here to help with a tricky task, but also to crack a joke once in a while. This makes working here more pleasant and inviting.
• We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties, BSI Awards, …

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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