Senior Casino Campaign Manager

Company Description

About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,000 employees across 20 countries.

Playtech is the gambling industry's leading technology company delivering business intelligence-driven gambling software, services, content, and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. Read more about who we are and what we do here: www.playtech.com & www.playtechpeople.com 
Here at Playtech, we genuinely believe that people are our biggest asset. Diverse thoughts, experiences, and individual characteristics enrich our work environment and lead to better business decisions. Recognizing differences and ensuring our processes are transparent is the core of Playtech’s overall commitment to responsible business practices.

Ready to level up your career?

Playtech‘s Casino unit is looking for a highly experienced Senior Casino Campaign Manager to join our dynamic team.

The ideal candidate will have a strong background in casino marketing, be fluent in CRM tools, and possess exceptional client-facing skills. This role reports directly to the Head of Casino and will manage a CRM team made up of a Lead CRM Manager and two CRM Managers, working closely with the Business Intelligence and commercial teams.

Job Description

Your influential mission. You will...

Campaign Strategy and Execution:

• Develop and implement a strategic campaign calendar for all accounts, ensuring alignment with overall business objectives
• Ideate, design, and execute comprehensive campaigns, including bonuses and ROI analysis
• Optimize campaign performance through data-driven insights and continuous improvement
• Own all feature usage of all Playtech Casino Marketing tools
• Work with the commercial team and their licensees to ensure Playtech is prominent in their promotional calendars

Team Management:

• Lead and manage a CRM team consisting of a Lead CRM Manager and two CRM Managers
• Provide training and development opportunities to enhance the skills and capabilities of the CRM team
• Delegate tasks and responsibilities based on team members' skills, expertise, and workload capacity

Collaboration and Coordination:

• Coordinate with internal teams such as Business Intelligence and the commercial team to ensure alignment on campaign objectives and deliverables
• Conduct briefings and ensure the accurate translation of strategic goals into compelling promotional materials
• Work with Playtech Content Units to identify key content to be promoted during high seasonal activity events
• Work with the Casino Product Team to identify gaps in the current product offering and offer improvements to existing products from both front end and back end perspectives
• Work with internal Marketing teams to create micro-sites and other marketing materials for all key marketing campaigns

Performance Monitoring and Reporting:

• Monitor overall campaign performance and key database metrics, proposing improvements as needed
• Analyze market and competitor activities, reporting findings to inform strategic decisions
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement
• Identify key licensee drop-offs and identify ways to re-activate their usage of Playtech features

Client Engagement:

• Ensure campaign quality and proofreading to maintain high standards
• Bring fresh ideas to enhance client engagement and customer retention strategies
• Involve in Quarterly Client discussions to review and discuss past campaign performance and upcoming campaigns

Qualifications

Components for success. You have...

• Minimum of 4 years of experience in casino marketing, preferably within the online or crypto casino industry
• Proven experience in campaign management and CRM tools
• Strong analytical and data skills with the ability to manage budgets. 
• Excellent English communication skills, both written and spoken 
• Team leadership experience, with the ability to inspire and develop team members 
• Ability to work collaboratively across multiple teams and departments

Thrive in a culture that values...

• Global scope and inclusive working environment
• Constant learning and development opportunities
• Ability to contribute to common success
• Active lifestyle and mental well-being
• Professional and relaxing environment
• Vibrant and youthful working environment
• 100% remote work 
• Opportunity to join sister company’s events and occasionally work at the local office

Additional Information

CASINO UNIT

Casino products are the flagship of Playtech’s products, offering an industry-leading selection of online games together with a state-of-the-art platform for seamless integration with our business customers’ websites. We ensure to deliver a thrilling web experience content library that includes a slot, table/card, fixed odds games, and more. Some of the movie and entertainment brands we have collaborated with, include DC, MGM, and NBC Universal. Casino Unit is represented in the following locations: Estonia, Bulgaria, and Ukraine and includes around

Playtech is an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work.