Senior Growth Programs Manager

Senior Growth Programs Manager (Remote)

Overview:

The Senior Growth Programs  Manager will play a key role in driving the growth and success of the Weedmaps marketplace by iteratively defining  and executing programs to improve conversion performance on the customer journey. By leveraging background experience in growth digital marketing product product marketing or related areas the Senior Growth Programs  Manager will develop hypotheses define experiments and collaborate with cross-functional teams to drive measurable improvements in B2B customer conversion rates and marketplace efficiency.

The impact you'll make:

• Develop and execute growth programs : Formulate and validate growth hypotheses devise and execute initiatives and experiments to improve conversion performance streamline the customer journey and drive growth loops/flywheels on the supply side of our marketplace app.

• Identify key areas of opportunity and develop action plans to drive supply-side growth (activation retention and monetization). Concurrently incentivize supply-side partners to take actions that positively impact the demand-side of the marketplace.

• Conversion rate optimization (CRO): Analyze and optimize the conversion funnel on the supply side focusing on key stages including onboarding activation and conversion. Utilize data-driven insights and experimentation to improve conversion rates and drive efficiency.

• User experience optimization: Work with product design and engineering teams to enhance the user experience on the supply side. Identify pain points streamline processes and implement improvements to increase engagement and drive conversion performance.

• Cross-functional collaboration: Collaborate closely with product marketing sales and operations teams to align growth strategies with product enhancements marketing campaigns sales and operational improvements. Provide insights and feedback on product roadmap prioritization based on growth program  needs.

• Data analysis and performance tracking: Monitor and analyze key performance metrics related to conversion rates customer journey efficiency and supplier growth. Utilize data-driven insights to identify trends opportunities and areas for optimization. Generate reports and provide actionable recommendations to stakeholders.

• Experimentation and iteration: Drive a culture of continuous experimentation testing and learning by iterating on growth hypotheses messaging user experiences and conversion optimization initiatives.

• Stay informed on marketplace trends: Stay up to date with the latest trends best practices and emerging technologies relevant to two-sided marketplaces B2B SaaS and the legalized cannabis market. Apply relevant insights to enhance growth strategies and maintain a competitive edge.

What you've accomplished :

• 8 - 10 years of experience in growth digital marketing product marketing product or similar roles preferably within B2B SaaS or online marketplaces.

• Demonstrated experience in developing and executing growth experiments and initiatives optimizing conversion funnels and streamlining user experiences

• Hands-on command of app-integrated marketing and data technologies that can be applied to execute growth experiments. Admin-level experience with the configuration and integration of  Intercom Braze Segment CDP or similar tools very helpful.

• Proven track record of driving quantified improvements to key customer journey conversion funnel and marketplace performance metrics

• Familiarity with A/B testing methodologies experimentation frameworks and user research techniques.

• Strong analytical skills and experience with data-driven decision-making in a SaaS or Marketplace context. Proficiency in using app analytics tools such as Amplitude Heap or Mixpanel Tableau (SQL great - you’ll have access to Snowflake)

• Excellent communication and collaboration skills with the ability to drive efforts across marketing product data engineering sales and operations teams

Bonus Points:

• Understanding of the legalized cannabis industry market dynamics and supplier needs.

• Bachelor's degree in economics business marketing engineering or a related field (advanced degree preferred).

The base pay range for this position is $132000 -  $154000 per year

2025 Benefits for Full-Time Regular Employees:

• Physical Health benefits: Medical Dental & Vision:

  • Employee - employer paid premium 100%

  • Company contribution to a HSA when electing the High Deductible Health Plan

  • For plans that offer coverage to your dependents you pay a small contribution

• Mental Health benefits:

  • Free access to CALM app for employees and dependents

  • Employee Training

  • Mental Health seminars and Q&A sessions

• Basic Life & AD&D - employer paid 1x salary up to $250000

• 401(k) Retirement Plan (with employer match contribution)

• Generous PTO Paid Sick Leave and Company Holidays

• Supplemental voluntary benefits

  • Student Loan Repayment/529 Education Savings - including a company contribution

  • FSA (Medical Dependent Transit and Parking)

  • Voluntary Life and AD&D Insurance

  • Critical Illness Insurance

  • Accident Insurance

  • Short- and Long-term Disability Insurance

  • Pet Insurance

  • Family planning/fertility

  • Identity theft protection

  • Legal access to a network of attorneys

• Paid parental leave