Senior Marketer - Usage Automation

796666

Application Deadline: Friday January 9th at 12pm ET

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As a Senior Marketer on our Customer Usage Automation team you’ll shape how customers experience HubSpot through data-driven automated programs that accelerate product value and adoption. You’ll design communications that empower customers with timely insights personalized recommendations and clear next steps to help them achieve their goals. In this role you’ll experiment boldly collaborate deeply and scale programs that create a more intuitive connected customer journey across channels.

What You’ll Do

• Own the end-to-end strategy execution and measurement of global usage automation programs that help customers understand how to grow with HubSpot.

• Design write and build email and multi-channel communications including positioning segmentation workflow logic and basic operational setup.

• Use AI- and data-powered insights to elevate personalization targeting and channel strategy across email in-app messaging and emerging surfaces.

• Run experiments to optimize messaging identify new opportunities and continuously improve program performance and customer value.

• Partner with cross-functional teams—Marketing Customer Success Operations and Product—to align on strategy and deliver consistent seamless experiences.

• Translate reporting and behavioral data into actionable recommendations that improve customer activation engagement and long-term adoption.

• Innovate on new approaches audiences and program designs that move HubSpot toward a more self-service customer-led experience.

What You’ll Bring

Required Qualifications

• Strong passion for customer experience with the ability to advocate for customer needs across teams.

• Experience owning programs from strategy through execution iteration and reporting.

• Ability to interpret data diagnose performance patterns and translate insights into program improvements.

• Strong stakeholder and project management skills with experience driving cross-functional initiatives.

• Comfort working independently in a fast-paced environment while balancing strategy and hands-on execution.

• Background using AI or data science–powered tools to scale personalization or workflow efficiency.

Nice-to-Have Qualifications

• Demonstrated success running marketing experiments to optimize messaging workflows or channel usage.

• Experience with lifecycle product or customer marketing in a SaaS environment.

• Familiarity with automation platforms segmentation strategies or multi-channel orchestrations.

• Understanding of customer lifecycle journeys.

Where You’ll Work

• Location: United States

• Work Preference: Remote-friendly with the option to work hybrid or onsite if based near our Cambridge MA office.

• Travel/Shift: None; standard business hours

Application Requirements

• Application Deadline: Friday January 9 at 12pm ET

• Application Language: English

• Required Materials: Resume required; cover letter optional

Pay & Benefits

The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy .

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees candidates and community.

Annual Cash Compensation Range:

$92000—$138000 USD