Senior Integrated Marketing Specialist

Summary

The Wikimedia Foundation is seeking a Senior Integrated Marketing Specialist (IC6) for a maternity cover from February 1 to June 30 2026  reporting to the Senior Manager of Integrated Marketing. This role will lead key marketing initiatives with a high degree of autonomy ensuring continuity and high performance during a critical period for the organization.

Responsibilities

• Lead integrated marketing communication campaigns from strategy through execution and measurement including identifying data-driven objectives setting clear KPIs segmenting audiences and defining the campaign’s channel mix.

• Manage general paid media planning execution optimizations and reporting.

• Drive product marketing initiatives including campaign planning messaging and cross-functional alignment.

• Support the Website Refresh project leading the content strategy and development to ensure brand alignment and increase user engagement.

• Collaborate with Product Brand Studio Fundraising External Comms and other teams across the Wikimedia Foundation to deliver innovative marketing programs that drive global growth and engagement.

• Maintain brand consistency and quality across all marketing campaigns and assets.

• Manage external agencies (e.g. creative media digital) to ensure high-quality delivery and alignment with strategic goals.

• Enable a smooth handover and support the returning colleague’s reintegration after leave.

Skills & Experience

• 8+ years of relevant professional experience in Marketing with extensive knowledge of Marketing Communications.

• Proven ability to lead complex multi-channel Comms campaigns with minimal supervision.

• Expertise in paid media strategy execution and optimization.

• Strong stakeholder management and collaboration skills across cross-functional teams.

• Experience managing creative and production workflows both internally and with agencies.

• Experience in global marketing and working with diverse international teams.

Qualities that are important to us

• Excellent organizational analytical and problem-solving skills.

• Strong judgment and ability to prioritize high-impact initiatives.

• Effective communicator with strategic and innovative thinking.

• Passion for marketing emerging trends and advancing Wikimedia’s mission.

• Comfortable working in collaborative cross-cultural and remote environments.

About the Wikimedia Foundation

The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects build software experiences for reading contributing and sharing Wikimedia content support the volunteer communities and partners who make Wikimedia possible and advocate for policies that enable Wikimedia and free knowledge to thrive.

The Wikimedia Foundation is a charitable not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco California USA.

As an equal opportunity employer the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race traits historically associated with race religion color national origin sex pregnancy or related medical conditions parental status sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability genetic information or any other legally protected characteristics.

The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries * . Salaries at the Wikimedia Foundation are set in a way that is competitive equitable and consistent with our values and culture. The anticipated annual pay range of this position for applicants based within the United States is US$44/hour to US$69/hour with multiple individualized factors including cost of living in the location being the determinants of the offered pay. For applicants located outside of the US the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills experience and location.

*Please note that we are currently able to hire in the following countries: Australia Austria Bangladesh Belgium Brazil Canada Colombia Costa Rica Croatia Czech Republic Denmark Egypt Estonia Finland France Germany Ghana Greece India Indonesia Ireland Israel Italy Kenya Mexico Netherlands Nigeria Peru Poland Singapore South Africa Spain Sweden Switzerland Uganda United Kingdom United States of America and Uruguay.  Our non-US employees are hired through a local third party Employer of Record (EOR).

We periodically review this list to streamline to ensure alignment with our hiring requirements.

All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.

If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability you may contact us at [email protected] or +1 (415) 839-6885.

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