Senior Marketing Effectiveness Manager

Senior Marketing Effectiveness Manager

Type of contract: permanent

Location: London

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Join our Global Marketing Effectivenes Team

Over the last 6 years, Diageo has invested in developing and launching a ground breaking Marketing Effectiveness capability known as Marketing Catalyst, awarded by both the IPA in Europe, and ANA in North America in 2018 for its pioneering work on marketing effectiveness. Along with a robust suite of Effectiveness tools, the goal is to enable every marketer in the business to measure and optimise the performance of every pound of their marketing budget.

The Global Marketing Effectiveness team is the specialist group that leads the Effectiveness agenda. Based centrally within the Diageo organisation, they are responsible both for managing and enhancing our marketing effectiveness outputs, analysis and tools and partnering closely with markets and brand teams to drive application of this analysis to deliver higher performing marketing every day.

About this role:
This role will be the leading functional specialist within Diageo for driving the marketing effectiveness agenda within the region and/or brand they manage. Part of the responsibility will be to establish an Effectiveness agenda and optimization momentum with global brand teams and/or markets. This role will be accountable for delivery of performance goals from marketing for that region/brand, as well as building capability across a diverse set of countries, cultures and personalities. In addition, the role holder will be given global accountability for leading specific capability enhancement projects (e.g., optimizing Catalyst). There is also a view to develop a measurement framework that helps markets understand how to use the tools/analyses that leverage longer term and shorter-term measurement capabilities (including identifying new measurement opportunities to bring into the mix). We also would like to explore newer methodologies such as how to bring together brand health and return on investment for a more cohesive short term/long term view. The role holder will have a high degree of autonomy to deliver results in the way they deem most effective.

What you will be doing:

Financial:

Direct responsibility for ensuring delivery of the share of the ~£70M marketing effectiveness profit target associated with the region/brand being managed by the role-holder. The role holder is also responsible for working effectively with key external partners.

Business Complexity:

This is a complex role requiring advanced problem solving and influencing skills. The role holder will have to work across a variety of stakeholders simultaneously to support implementation of a common solution at scale and manage the associated cultural change.

Leadership Responsibilities:

The success of a leader in this role hinges on their ability to drive action from a large and complex organization of hundreds of marketers to spend their money differently.

Purpose of Role:

The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P.

Your main responsibilities:

• Drive delivery of the brand and/or regional marketing performance targets through utilization of Diageo's marketing effectiveness platform to the marketing budget.
• Drive a deep change in behavior - applying marketing effectiveness principles to every investment decision.
• Embed marketing effectiveness thinking and capabilities into the business and planning cycle.
• Develop an integrated measurement framework to enable marketing stakeholders to understand which solutions to apply under which circumstances and to have a unified approach to measurement.
• Develop relationships with GBTs and develop a cycle of optimization through global brand teams.
• Work with colleagues in the marketing effectiveness team to synthesize key findings and insights into marketing performance and ensure they are fed back to key decision makers effectively, including at a global scale.
• Manage and continually enhance the marketing analytics program that underpins the marketing effectiveness capability.
• Continuously and actively seek out enhancements of Diageo's marketing effectiveness capability to unlock further value.

To be successful in this role, you will need:

• 10 years+ experience in similar consumer marketing organizations and/or marketing effectiveness consultancies and/or econometric modelling agencies and/or top-tier management consultancies.
• Able to demonstrate experience directly driving business change across stakeholders. This should include experience working directly with business leaders at all levels of seniority.
• Outstanding influencing skills are critical.
• Excellent verbal and written communication skills.
• Confidently lead sessions, often to a senior audience.
• Self-starter who is comfortable with a rapidly-changing environment.
• Energetic, relentless drive to succeed, great teammate.
• Used to working with a variety of stakeholders and building relationships.

Working with Us

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we'll work together so that you're supported from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

• Contemporary work life balance policies and wellbeing activities
• On site gym or subsidised gym membership
• Contributary pension scheme
• Comprehensive health insurance for you and your family
• On site nursery or vouchers
• Annual bonus of circa 20% of your base salary (dependent on performance)
• Share options
• 28 days' vacation per annum

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.