Senior Product Manager - Journey Experience

Mission

Empower users to confidently leverage customize and master Apollo’s automations and AI turning early activation into continuous learning engagement and value realization. This team defines how users progress through Apollo: building and connecting automations guidance and lifecycle signals into personalized contextual Next Best Actions (NBAs) that sustain engagement and retention. You’ll live at the intersection of engagement usability navigation and moving users into an AI native and forward world. You’ll own the strategy and execution of advanced automation mastery.

About the Role

We are seeking a Senior Product Manager to join Apollo’s Journey Experience group which drives Time-to-Value Onboarding and Engagement of new and existing products across our customer base. Your mission is to transform how users learn engage and grow with Apollo through personalized recommendations automation contextual guidance and lifecycle re-engagement.

In this role you’ll define how Apollo delivers dynamic cross-surface guidance to adopt Apollo automations and AI powered experiences and owing our plays & prompts library experience. You’ll work closely with design data prompt engineers and lifecycle marketing to build an integrated system of journey triggers automation education and user progression models that increase product fluency and long-term retention. This is a high-impact role for a PM who thrives at the intersection of Automation AI UX and Growth and who is motivated by building systems that drive sustained user success at scale.

Core Focus Areas

• Journey & Automation Education- Design the in-product loop that teaches users how Apollo works and how automations deliver value. Drive AI-led onboarding and persona based experiences.

• Unified Library Experience- Centralize generate and expand Plays Prompts Templates and Workflows into one hub for learning discovery and reuse.

• Lifecycle Re-Engagement- Build the outbound and Assistant-triggered education system that nudges users back into high-value automation actions.

• AI Guidance & Recommendations- Partner with AI Assistant & Core teams to deliver contextual proactive “Next Best Actions.”

• Progressive Mastery Model- Create frameworks and metrics for user progression (“Beginner → Builder → Power User”) measuring journey health and ROI.

What You’ll Do

• Define Vision & Strategy: Own the roadmap for Journey Experience & Automation connecting education Assistant guidance and re-engagement into a unified user journey.

• Activate Lifecycle Intelligence: Partner with data and activation teams to define signals triggers and scoring models that personalize automation nudges and educational content.

• Design the Learning Loop: Collaborate with design to embed contextual education tutorials and Assistant states that deepen product understanding.

• Scale Through Systems: Build a durable architecture for re-engagement integrating Assistant guidance email campaigns and in-product actions.

• Drive Evidence-Based Impact: Use product data behavioral insights and experimentation to iterate on what keeps users learning and growing autonomously.

• Partner for Consistency: Collaborate across Activation AI and Platform UX to ensure education and automation experiences feel cohesive intelligent and native across Apollo.

• Measure and Optimize: Own key metrics around engagement activation-to-retention conversion automation usage depth and Assistant interaction frequency.

What We’re Looking For

• Experienced Senior PM: You’ve led complex systems spanning user education automation or engagement within a B2B organization.

• Lifecycle & Automation Fluency: You understand how lifecycle signals product triggers and AI guidance work together to drive retention. Cross-Team Operator: You can align design engineering and lifecycle marketing around shared journey metrics and experience quality.

• Usability-Driven Thinker: You focus on clarity reducing friction and guiding users to “aha” moments that compound into mastery.

• Strategic Storyteller: You connect data and narrative to influence how Apollo guides and grows its users across the journey. And you know how to run swift effective experiments.

• Customer-Centric: You empathize deeply with where users struggle and design scalable self-serve ways to help them progress.

Your Superpowers

• Systems Thinker: You see the end-to-end journey and design feedback loops that continuously educate and engage.

• Automation Evangelist: You can explain complex automation concepts simply — and make them feel intuitive.

• Data-Informed Storytelling: You interpret user signals experiment and communicate insights that drive cross-functional action.

• Operator at Scale: You can build frameworks that work across product surfaces and channels without losing coherence or usability.

• The Great Simplifier: You turn fragmented journeys into a single elegant flow that always leads to the next best step.

Qualifications

• 7+ years of Product Management experience in B2B SaaS.

• Experience with lifecycle automation or journey orchestration products.

• Proven ability to translate behavioral data into engagement systems.

• Familiarity with AI-driven guidance recommendations or education UX is a plus.

• Growth mindset and systems-level product thinking.

• Exceptional collaboration communication and storytelling skills.

• Deep empathy for users and a passion for helping them learn and succeed autonomously.

• You thrive in a fast paced environment and adapt quickly.

The listed Pay Range reflects base salary range except for sales roles the range provided is the role’s On Target Earnings ('OTE') range meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors including the candidate’s experience qualifications and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year flex PTO and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical dental and vision benefits.

Annual Pay Range

$187000—$235000 USD