Senior Strategic Intelligence Manager

Barkley • York ON

Company

Barkley

Location

York ON

Type

Full Time

Job Description

You are a researcher at heart with a strategic mind. You are a strategic thinker with strong analytical skills and natural curiosity. You connect insight to ideas. Data points into brand actions. Disparate signals into a path forward. You champion insights throughout the agency.You are the “hub” of all intelligence activity within the agency, partnering closely with strategists, creative, account, engagement, and design teams. You uncover, create, and promote insight-led ideas inside the agency. You are the voice of the consumer inside the agency.You love to work high and low.You must execute across high-level strategic insights gathering through techniques such as segmentation and consumer ethnographies to tactical day-to-day survey building and data crunching. You must have foresight and can be in the weeds. You must think big picture and be willing to get deep into the research to leave no stone unturned to find actionable solutions across the whole brand spectrum, from business ideas to marketing ideas.You seek the best methodology to answer every question. You must love thinking through a custom methodology and approach as the answers to a strategic research assignment. You persuade internal teams and the client to conduct the type of research you believe will yield the greatest insights for the brand and business.You believe research and insights must lead to action. You’re not interested in sitting in your own head, or letting intelligence sit on a shelf. You understand a large worldview, but you can quickly get to the practical. You operate in real time and are quick, lean, and collaborative. You’re responsible for generating a product that is thoughtful, yet wholly actionable.Responsibilities
  • Drives an agile, factual approach to identifying and defining business opportunities for client growth; develops learning plan, executes, analyzes, and communicates learnings related to a brand’s present and future position in the marketplace
  • Drives introduction and adoption of a comprehensive range of analysis and research methodologies across qualitative and quantitative approaches
  • Briefing and collaborating with teams throughout the insight-gathering process
  • Directs and/or authors Intelligence tools (screeners, discussion guides) as well as artifacts that are highly actionable and drive business impact (architectures, segments) 
  • Leading primary research with other Intelligence team members and strategists, including survey design and IDI, intercept and focus group moderation
  • Leading workshops on projects of all shapes and sizes
  • Touching many different projects and handling short deadlines 
  • Contributes to Barkley thought leadership efforts through primary and secondary research
  • Excellent reasoning ability: ability to define problems, collect information, establish facts, draw valid conclusions, and make informed creative leaps
  • Contributes to best-practice solutions for the overall Intelligence process at Barkley
  • Develops and/or contributes to SOWs, briefs and proposals for new business opportunities
Qualifications
  • Bachelor’s degree from a four-year college or equivalent industry experience required, graduate degree a plus
  • 5+ years work experience, including fieldwork in quantitative and qualitative insights 
  • Experience working for an insights firm, creative agency, brand strategy, or innovation shop, or management consulting firm strongly desired; experience with an in-house role a plus 
  • Ability to lead creation of research tools (surveys, screeners, discussion guides), experience leading segmentations, customer journeys, MaxDiff and conjoint studies a plus
  • Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data
  • Ability to draft reports, presentations, white papers and general business correspondences with a compelling storyline tied to clear implications 
  • Ability to effectively present results to customers, clients and other employees of the organization 
  • Excellent reasoning ability: Ability to define problems, collect information, establish facts and draw conclusions based upon information furnished in written, oral or diagram form.
  • Experience synthesizing and communicating market and customer or consumer trends; ensures relevant trends are acted upon in brand, product and marketing strategies
  • Manages time efficiently to monitor and execute project components, including meeting documents, survey instruments and data analysis for multiple projects at a time.
  • Experience with survey programming, data cleaning, running models and tabulating a plus 
  • Experience moderating focus groups, IDIs and ethnographies a plus 
At Barkley, the health and safety of our partners is our number one priority.
  • As part of our pre-employment process, all offers of employment (including temporary and contractors) are contingent upon candidates providing proof of vaccination against Covid-19. Individuals seeking accommodation due to a disability/medical reason or sincerely held religious beliefs/practices that prevent vaccination against Covid-19 may request an exemption and participate in our interactive review process.
Barkley’s Commitment to Diversity & Inclusion
  • We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive. 
  • Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab. 
Apply Now

Date Posted

12/19/2022

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