SEO Strategy Lead

Typeform is fully remote by design. For this role we can hire candidates based in the US UK Ireland Germany Spain Portugal or the Netherlands.

Who we are

Typeform is a refreshingly different form builder. We help over 150000 businesses collect the data they need with forms surveys and quizzes that people enjoy. Designed to look striking and feel effortless to fill out Typeform drives 500 million responses every year—and integrates with essential tools like Slack Zapier and Hubspot.

About the role

Are you passionate about driving organic growth and mastering the ever-evolving world of SEO? At Typeform we’re looking for an SEO Strategy Lead to take full ownership of our SEO strategy and roadmap. This is an Expert-level role (one level above Senior) with full ownership of SEO strategy and roadmap

In this role you’ll help unlock new levels of organic traffic and boost our brand’s visibility. You’ll work closely with our Head of Web and cross-functional teams ensuring our website becomes a central engine for business growth.

What you’ll do

• Lead SEO Strategy: Design and execute the long-term SEO roadmap aligned with business objectives competitive insights and market opportunities.

• Drive Execution: Implement technical SEO improvements conduct keyword research optimize on-page content and monitor site performance.

• Collaborate Across Teams: Work with Web Paid Media Rev Ops PMM Brand Data and Finance to ensure SEO best practices are embedded in all initiatives.

• Analyze and Improve: Continuously monitor performance diagnose ranking fluctuations and execute both strategic initiatives and scrappy high-impact fixes.

• Shape the Future of SEO at Typeform: Be the go-to expert for SEO insights and AEO/GEO best practices ensuring we stay ahead in a rapidly changing landscape.

What you bring

• Background in SaaS or PLG companies .

• Technical Expertise: Deep knowledge of SEO site architecture CMS and analytics tools (Google Analytics Looker SEMrush Ahrefs Amplitude). Hands-on experience with Webflow or similar platforms is a plus.

• Experience with AEO/GEO optimization .

• Experience creating briefs for content teams across both gated and non-gated content.

• Strategic Thinker: Ability to translate business objectives into scalable SEO strategies and initiatives.

• Data-Driven: Comfortable analyzing performance data and turning insights into actionable recommendations.

• Collaborative: Strong cross-functional influence and stakeholder management skills.

• Problem Solver: Adaptable creative and able to navigate fast-changing digital landscapes.

• Ownership & Accountability: You take full responsibility for SEO performance and the business outcomes it drives.

No one likes a guessing game — that’s why we're transparent about the salary range for this role. In addition to the base we offer a 5-10% bonus depending on your level and performance. The range is broad because we tailor total compensation based on your location experience education and skillset. We also want to ensure equitable pay across the team and alignment with market data — but let us handle those details. We’re committed to clarity and honesty so feel free to ask us anything along the way.

Pay range

$85000—$115000 USD