Sr Analyst, Business Intelligence

Job Title: Sr Analyst, Business Intelligence

Function: Promo Analytics

Supervisor Title: AVP, Business Intelligence

Location: St. Petersburg, FL

SalonCentric, a subsidiary of L'Oreal USA, is the premiere distributor of salon professional products in the United States. Through its hundreds of stores, national field sales force and sub-distribution network, SalonCentric promotes the finest professional beauty brands and educates stylists on the latest products and trends.

JOB SUMMARY:

The Promo Analytics Specialist will have a passion for data-driven decision-making and a deep understanding of promotional strategies. As a Promotional Analytics Specialist, you will be responsible for evaluating the effectiveness of our promotions by analyzing ROI, sales lift, and potential cannibalization of full-margin sales. Your insights will play a crucial role in shaping our promotional strategies and driving revenue growth.

ESSENTIAL DUTIES & RESPONSIBILITIES: (Include the following, other duties may be assigned)

• ROI Analysis: Conduct comprehensive analyses of promotional campaigns to determine their Return on Investment (ROI), identifying factors that contribute to successful promotions and areas for improvement.
• Sales Lift Assessment: Measure and interpret the impact of promotions on sales performance. Collaborate with cross-functional teams to understand the drivers of sales lift and adjust strategies accordingly.
• Cannibalization Evaluation: Assess the potential cannibalization effect of promotions on full-margin sales. Provide recommendations to minimize negative impacts while maximizing promotional benefits.
• Developing dashboards and tools to empower stakeholders to make more informed decisions.
• Proactively consult with Marketing, Sales, & Finance on strategic business decisions to drive profitable growth.
• Promotion Effectiveness Reporting: Generate clear and concise reports on the performance of promotions, outlining key findings and actionable insights for stakeholders at various levels.
• Data Insights: Utilize data mining and statistical analysis techniques to extract valuable insights from large datasets, contributing to data-driven decision-making.
• Collaborative Partnerships: Collaborate with marketing, sales, finance, and other relevant teams to gather insights, align on goals, and ensure the integration of promotional strategies with overall business objectives.
• Revenue Growth Analysis: Conduct in-depth analysis of revenue trends and drivers to identify growth opportunities. Develop forecasts and predictive models to guide revenue enhancement strategies.
• Tool Utilization: Leverage advanced analytics tools, software, and techniques to streamline data analysis and visualization, enhancing the efficiency and accuracy of reporting.

EXPERIENCE, COMPETENCIES & PHYSICAL REQUIREMENTS:

• Bachelor's degree in Business, Economics, Statistics, Mathematics, or related field. Master's degree preferred.
• Proven experience 3+ years in data analysis, preferably within the retail or consumer goods industry.
• Proficiency in data analysis tools such as Excel, R, Python, or similar.
• Strong understanding of statistical concepts and methods for analyzing promotional data.
• Experience with data visualization tools (Tableau, Power BI, etc.) to present complex insights in an understandable manner.
• Excellent problem-solving skills with the ability to translate data into actionable recommendations.
• Detail-oriented mindset with the capacity to manage and analyze large datasets.
• Effective communication skills to present findings to both technical and non-technical stakeholders.
• Familiarity with revenue growth analysis, forecasting techniques, and predictive modeling.
• Ability to thrive in a fast-paced, dynamic work environment and manage multiple projects simultaneously.
• Must be able to remain stationary or sit for the majority of scheduled day.
• Able to constantly operate a computer and other office equipment throughout the day.
• Ability to use normal office equipment regularly (computer, printer etc)
• Ability to lift 10 LBS
• Ability to stand for long periods of time

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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