Sr Growth Marketing Manager - Acquisition

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue 12M+ customers and 500+ talents across 19 countries we combine technology growth marketing and operational excellence to scale purpose-driven digitally native brands.

We own and operate our own digitally native brands (not an agency) with presence in Walmart Nordstrom and Amazon and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast grow fast and help you do the same.

🤝 Be part of a dynamic diverse and talented global team.

🌍 100% Remote USD competitive salary paid time off and more.

Key Responsibilities

The mission of the Growth Marketing Manager – Acquisition is to accelerate Trafilea’s customer acquisition strategies through cutting-edge paid media AI-powered marketing and creative experimentation . This role leads the acquisition funnel end-to-end balancing scale with efficiency (CAC ROAS LTV) and ensuring Trafilea stays ahead of fast-evolving digital marketing trends. Beyond execution the role requires a strategic entrepreneurial mindset strong creative instincts and leadership of cross-functional teams to shape the future of our brands

Strategic Leadership & Performance Growth

• Architect best-in-class acquisition strategies across Meta TikTok YouTube Pinterest and emerging channels.

• Manage high-budget multi-channel media investments balancing efficiency and scale.

• Build rapid experimentation frameworks to test iterate and scale winning campaigns.

Creative Strategy & Funnel Optimization

• Partner with Creative Strategy leads to co-develop high-performing campaigns.

• Optimize landing pages product pages checkout flows and post-purchase experiences.

• Translate customer pain points and motivations into data-driven messaging strategies.

AI-Driven Marketing & Data-Led Decision Making

• Implement AI-powered tools for media automation bidding and predictive analytics.

• Work with BI teams to develop real-time dashboards and ensure data accuracy in decision-making.

• Continuously stay updated on AI developments platform changes and industry trends.

Cross-Functional Leadership

• Lead and mentor growth marketers creative strategists designers and editors.

• Ensure cross-team alignment (creative BI product engineering) to execute acquisition strategies seamlessly.

• Build a culture of accountability innovation and performance excellence.

• 7+ years in digital marketing performance acquisition and paid media buying at scale.

• Proven track record managing high-budget multi-channel campaigns.

• Expertise in AI-powered marketing tools and automation.

• Advanced analytical ability to translate data into strategy.

• Strong creative instincts to align messaging with customer psychology.

• Experience leading cross-functional teams in fast-paced environments.

• Hands-on operational depth — able to both lead and execute.

• Strong leadership communication and collaboration skills.

• Growth mindset with weekly learning and application of new strategies.

• Ability to think like a marketer not just a media buyer.