Sr Manager, Marketing Analytics - Breakout Prop

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite you’ll join us on our mission to accelerate the global adoption of crypto so that everyone can achieve financial freedom and inclusion. For over a decade Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply please read the Kraken Culture page to learn more about our internal culture values and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here .

As a fully remote company we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders institutions and newcomers to the space. Kraken is committed to industry-leading security crypto education and world-class client support through our products like Kraken Pro Desktop Wallet and Kraken Futures .

Become a Krakenite and build the future of crypto!

Proof of work

The team

Breakout is a crypto-native prop trading platform backed by Kraken. Founded in 2023 by industry veterans we combine deep liquidity cutting-edge technology and world-class risk management to create an unparalleled trading experience. With a commitment to transparency and innovation we’re empowering traders to succeed in competitive markets while driving the future of trading. Recently acquired by Kraken this acquisition gains the benefit of Kraken’s global infrastructure and trusted brand.

The opportunity

As Senior Manager Marketing Analytics you’ll be the architect of Breakout Prop’s marketing data ecosystem. You’ll build the tracking infrastructure reporting frameworks and analytical foundation that turn marketing data into insight — and insight into action. This is a unique opportunity to design a world-class analytics function from the ground up in a company where growth and precision go hand in hand.

• Build the foundation: Design and implement a reliable scalable marketing data infrastructure ensuring accurate tagging attribution and data flow across channels.

• Implement tracking systems: Own and optimize tools like Google Tag Manager Segment or Tealium to ensure end-to-end visibility of the user journey.

• Develop dashboards & reporting: Create intuitive automated dashboards and visualizations in platforms like Tableau Looker or Periscope to surface insights for executives and cross-functional teams.

• Analyze and interpret performance: Lead analyses that uncover drivers of acquisition activation retention and LTV. Provide actionable recommendations that improve marketing efficiency and revenue.

• Investigate data abnormalities: When the data doesn’t come back as expected you proactively investigate so that by the time leadership see it there is an explanation or a hypothesis to chase.

• Model and forecast: Build and refine attribution models cohort conversion studies CLTV frameworks and response models to guide growth decisions.

• Partner cross-functionally: Collaborate with Growth Marketing Product and Finance to ensure a single source of truth for marketing performance.

• Champion data culture: Establish best practices for data governance measurement frameworks and experimentation standards across the marketing organization.

Skills you should HODL

• 5+ years of experience in marketing analytics ideally in a growth-stage or digital-first company.

• Exceptional quantitative and analytical skills with deep fluency in interpreting marketing and growth data.

• Expert knowledge of digital marketing analytics — attribution models CLTV modeling response modeling and cohort analysis.

• Intermediate SQL skills and proficiency in at least one major BI platform (Tableau Looker or Periscope).

• Advanced experience with Google Analytics Adobe Analytics or Heap and tag management platforms (Google Tag Manager Segment or Tealium).

• Strong understanding of paid media web analytics and user journey tracking.

• Proven ability to translate complex data into clear actionable insights for both technical and non-technical audiences.

• A systems thinker who thrives in startup environments — you enjoy building structure where none exists yet.

• Curiosity and enthusiasm for the crypto ecosystem — comfort navigating an evolving data-rich but fast-changing market.

This job is accepting ongoing applications and there is no application deadline.

Please note applicants are permitted to redact or remove information on their resume that identifies age date of birth or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents backgrounds contributions and unique perspectives. We hire strictly based on merit meaning we seek out the candidates with the right abilities knowledge and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race ethnicity age gender identity citizenship religion sexual orientation disability pregnancy veteran status or any other protected characteristic as outlined by federal state or local laws.

Stay in the know

Follow us on Twitter

Learn on the Kraken Blog

Connect on LinkedIn

Candidate Privacy Notice