Staff Market Researcher

As a Staff Market Researcher at Apollo you'll lead critical research initiatives that inform our competitive positioning brand strategy and growth opportunities. You'll work cross-functionally with Product and GTM teams to deliver actionable insights that drive business decisions around pricing packaging market expansion and competitive strategy.

Key Responsibilities

Competitive Intelligence

• Design and execute comprehensive competitive analysis frameworks to monitor competitor movements product launches and market positioning

• Develop competitive battle cards and positioning materials for sales and product teams

• Build and maintain competitive intelligence systems and dashboards

• Conduct win/loss analysis to understand competitive dynamics and inform product strategy

Brand Tracking & Perception

• Lead brand health tracking studies to measure awareness consideration and perception in target markets

• Design and implement brand perception research across customer and prospect segments

• Analyze brand positioning relative to competitors and provide strategic recommendations

• Partner with marketing to measure brand campaign effectiveness

Growth Research

• Lead pricing and packaging research to optimize monetization strategy

• Conduct market sizing and segmentation analysis for expansion opportunities

• Design and execute research to identify new market segments and use cases

• Evaluate product-market fit for new features and offerings

• Partner with Product on experimentation and testing methodologies

Cross-Functional Partnership

• Collaborate with Product teams to inform roadmap decisions with customer insights

• Partner with GTM teams (Sales Marketing Customer Success) to drive go-to-market strategy

• Present research findings and recommendations to executive leadership

• Mentor and guide other researchers and stakeholders on research best practices

Required Qualifications

• 8+ years of experience in market research with a focus on competitive intelligence brand tracking and/or growth research

• Deep expertise in both qualitative and quantitative research methodologies

• Proven track record conducting pricing and packaging research with measurable business impact

• Strong competitive intelligence skills including framework development and analysis

• Experience with brand tracking methodologies and metrics

• B2B SaaS experience preferred particularly in sales intelligence data or martech

• Excellent stakeholder management skills with ability to influence cross-functional teams

• Strong analytical skills with proficiency in statistical analysis tools (SPSS R Python or similar)

• Outstanding communication skills with ability to translate complex data into actionable insights

• Experience working across Product and GTM organizations in a fast-paced environment

Preferred Qualifications

• Advanced degree in Market Research Statistics Business or related field

• Experience with research platforms and tools (Qualtrics Sprig Dovetail etc.)

• Knowledge of sales technology and data intelligence market

• Experience building and scaling research functions

• Background in product-led growth or expansion research

The listed Pay Range reflects base salary range except for sales roles the range provided is the role’s On Target Earnings ('OTE') range meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors including the candidate’s experience qualifications and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year flex PTO and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical dental and vision benefits.

Annual Pay Range

$170000—$225000 USD