Director of Marketing and Sponsorship NF-04

Summary This position is located within the NAF Support Services Division, DFMWR, Fort McCoy, WI. Announcement will a have a first cut office date of March 25, 2026.Applicants that submit an application packet prior to that date and found eligible may be given first consideration. Incentives and Bonuses Incentives will not be paid. Duties Leads and supervises DFMWR Marketing team. Responsible for team building, performance management, and employee development to foster a high-performing collaborative creative environment. Develops budget requirements for marketing activities and monitors budget execution. Directs the creation, implementation, and analysis of all marketing campaigns and publicity efforts. Develops overarching marketing strategy based on organizational goals, needs assessments, and market data to effectively promote MWR programs and events. Manages the public image of MWR by writing feature articles and other media content to highlight the value and benefits of MWR programs. Analyzes market trends and conducts market research including focus groups and surveys to identify customer needs and preferences. Actively markets MWR programs to generate revenue through commercial sponsorships and paid advertising. Manages the entire sales cycle, including developing proposals, negotiating contracts, and ensuring fulfillment. Provides strategic oversight for all marketing functions, including digital marketing, social media, graphic design, and publications; ensuring alignment with MWR standards. Serves as the primary point of contact for commercial sponsors, advertisers and media partners. Performs other duties as assigned. Requirements Conditions of employment Direct Deposit and Social Security Card is required. Meet qualification/eligibility/ T-1 background requirements for this position. A one-year probationary period may be required. Satisfactorily complete an employment verification (E-Verify) check. Duties may involve working both indoors and outdoors. Driver's license required if operating government vehicles. Business operations are Monday-Friday but is subject to change and will be based on the needs of the activity. Nights, weekends and holidays are required during MWR events. Qualifications Resumes must be two pages (or less). Resumes should clearly demonstrate the applicant's relevant experience, skills, knowledge and abilities as they pertain to this position. A qualified candidate must possess the following: Candidate must possess experience at a level that provided the knowledge, skills, and abilities needed for successful performance as follows: Experience demonstrating skill in applying a variety of principles, concepts, and techniques or marketing and sales. Experience conducting research, surveys, and/or needs assessments to develop and execute marketing plans and campaigns. Experience developing and presenting sponsorship solicitation packages and proposals. In addition to the above qualifications, candidates who possess the following qualifications will be considered "Highly Preferred" or "Best Qualified": Two (2) years experience in a supervisory role, with direct responsibility for leading and managing a marketing team. Demonstrated track record of meeting or exceeding revenue goals through the successful sale and execution of commercial sponsorships and advertising. Education This job does not have an education qualification requirement. Additional information Area of Consideration This job is open to candidates worldwide. Manual Application Option If you are unable to apply online, you can complete a paper application. To get started, contact servicing NAF Human Resources representative or office listed in the Agency Contact Information section (at the bottom of this announcement) to request a copy of the application form. Be sure to submit your completed application form, along with your resume and any required supporting documents, no later than NOON (CST) on 04/10/2026 to ensure timely processing. Important: Incomplete applications, including missing responses to questionnaire items may result in an ineligible rating. PCS Costs Payment of Permanent Change of Station (PCS) costs are authorized based on a determination that a PCS move is in the Government's interest. Allowances and Differentials This job is part of a pay-banded system. Sunday premium pay for regularly scheduled employees and night differential pay may be authorized by the Garrison Commander. Non-foreign overseas allowances, cost of living (COLA), and differentials will not be paid, contingent upon eligibility. Important Information Regarding Access to Certain Federal Facilities: Access to certain federal facilities may require a REAL ID-compliant driver's license/ID (marked with a star) or an Enhanced Driver's License (EDL) from WA, MI, MN, NY, or VT. See https://www.tsa.gov/real-id for details. Your Application may be Considered for Multiple Opportunities: After you apply, your application remains valid for 90 days and may be referred to hiring officials as new vacancies arise. Additional referrals may occur for up to 90 days after the closing date. Discover Your Path to Success Before you apply, take a moment to explore our Applicant Information Kit, your go-to guide for understanding our hiring processes and making your application stand out. Inside you will find helpful tips, insights, and everything you need to feel confident and prepared. Click this URL to view the kit: https://publicfileshare.chra.army.mil/Applicants/NAF_Applicant_Information_Kit.pdf If you need assistance or have any questions with the application process, please contact our office at (502) 898-3138. Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution. Benefits Working for Army Non-Appropriated Funds (NAF) can offer numerous advantages. Army NAF employment can provide a sense of pride and fulfillment, as you'll be supporting communities comprised of military and civilian personnel, and their families, which contributes to the Department of Defense's overall mission. We offer a wide range of career opportunities, including jobs in childcare, recreation, hospitality, and more. Many employees have opportunities for professional development, including training, education, and certification programs to help towards career advancement. As an Army NAF employee, you'll have access to some on-base facilities, including fitness centers, libraries, and many other amenities. Regular full-time and part-time employees are eligible for enrollment in health and life insurance, participation in 401k and retirement plans, and paid personal time off and federal holidays. NAF flexible employees, working in the United States or a U.S. citizen or spouse or child of a U.S. citizen working for a NAFI in a foreign area, are eligible to participate in the NAF 401(k) plan. Some flexible employees may also be eligible to receive health insurance. For a slideshow presentation regarding these benefits, please click the Review Our Benefits link below. Review our benefits