Advertising Account Manager, SMB - Home & Living

Responsibilities

TikTok is looking for a dynamic and strategic Account Manager to join our SMB Advertising Sales team. In this role, you will be responsible for maintaining and growing relationships with our valued clients, delivering solutions tailored to their business needs, and driving their success on our platform. You will have a blend of client-facing expertise, analytical capabilities, and a deep understanding of TikTok's product offerings.

Responsibilities:
Client Relationship Management
- Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly. Build long-term relationships by understanding client goals, challenges, and key stakeholders.
- Educate clients on TikTok-specific trends and strategies to optimize platform usage.

Account Growth and Retention

- Analyze Total Addressable Market (TAM) and TikTok's performance within broader marketing spend.
- Develop strategies to retain clients, reduce churn, and enhance platform dependency.
- Collaborate across teams to exchange insights and drive product enhancements.
- Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions.
- Maximize seasonal growth opportunities like product launches, end of year, etc.

Performance Reporting and Analysis
- Forecast and size opportunities, developing strategies to meet goals. Conduct data-driven analysis to identify risks, trends, and growth opportunities.
- Track KPIs and deliver actionable insights to optimize campaign performance.

Problem-Solving and Client Support
- Advocate for client needs and resolve issues efficiently.
- Collaborate with technical teams to troubleshoot and support client challenges.
- Set and manage clear client expectations with actionable solutions.

Qualifications

Minimum Qualifications:
- Experience in a digital advertising or ecommerce sales position
- Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
- Familiarity with trends and brands within the advertising industry

Preferred Qualifications:
- Exceptional communication skills, with the ability to clearly articulate complex solutions and drive client engagement.
- Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations.
- Resourcefulness in addressing challenges and managing client expectations effectively.
- Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize a high volume of information
- Skilled in using internal tools to track progress, identify opportunities, and address concerns.
- Familiarity with external tools for TAM analysis and industry trend monitoring.