Analyst, Growth and Marketing

Growth + Marketing Analyst - Job Description 

Who We Are: 

Herself Health is an Advanced Primary Care provider for women 65+ enrolled in Medicare and Medicare Advantage plans. The concept was born out of a need to significantly improve the delivery and quality of primary care provided to this population and solve common challenges with the delivery of healthcare today, such as long wait times, rushed appointments, and care that is generalized, rather than personalized. We have a focus on women’s issues later in life (bone loss, weight fluctuation, changes in mental, social and emotional health). The concept and development of this company has been led by a successful venture-backed team and board with a well-established record of building “best-in-class” companies. The Twin Cities Metro area of Minneapolis and St Paul, MN is the location for the company’s first clinical launch. 

What We Do: 

At Herself Health, we believe in taking a bold approach to the care of women in their most self-defining years. From their mid-60’s, as they age, women may finally have the luxury of time for self-care, self-reflection, and self-discovery. They often find a renewed purpose in life and can truly tap into the wellspring of wisdom and resilience they have built, allowing them to live their lives as fully as they aspire. We believe that trusted relationships are nurtured through effective communication and a sense of enduring connection. As healthcare providers, we strive to be our patients’ most trusted partners in their unique journeys through life. Our whole-person approach involves caring equally for the mind and body, while staying anchored in the value of “what matters most” to each individual.  

We use a team approach to care. As a highly trained and experienced group of professionals, we delight in working closely with each other, our patients, their loved ones, families, and caregivers. We work hard to maximize overall wellness, preserve function, optimize health, and help each woman age with dignity and grace. Our team of experts aims to elevate our patients’ experience of healthcare by providing evidence-based, whole-person, coordinated, timely, cost effective, and values-centric care. We espouse a joyful, respectful, non-discriminatory, and non-judgmental approach to every interaction, whether with our patients or among ourselves. 

About the Role:  

The Growth team is responsible for patient acquisition at Herself Health. Our scope spans the marketing funnel from awareness to conversion. We drive growth via direct-to-consumer marketing, community outreach, and partnerships. We determine the patient acquisition strategy, optimize marketing spend throughout the funnel and across channels, and analyze results to drive efficient new patient growth.  

As the Growth + Marketing Analyst, you will be the operational and analytical backbone of the team, looking for opportunities to improve processes and derive insights more efficiently throughout the marketing funnel and across channels – Facebook, Google, direct mail, community outreach, and partnerships. You will contribute a shaping point of view on growth strategy and will also partner closely with external agency partners and internal teams, including Patient Engagement, Clinical Operations, and Finance. 

Core Responsibilities: 

• Perform data analytics to inform decision-making across the Growth organization (e.g., launching a new channel, deploying incremental budgets, optimizing existing plans for efficiency, etc.) 
• Identify opportunities to improve and/or automate touchpoints throughout the customer journey 

• Work with the Sales & Outreach team to understand and solve pain points in the pipeline 
• Collaborate with Clinical Operations to improve scheduling and patient intake processes 
• Develop and maintain Growth reporting, assessing performance vs forecast and surfacing key trends  
• Develop materials and lead discussions with Patient Engagement, Clinical Operations, and Finance 
• Other duties, as assigned 

Must have experience:  

• 1-2 years at a consulting firm, investment bank, or other comparable experience  
• Analytical and strategic thinker who is intellectually curious 
• Interest, experience, and/or passion for healthcare and value-based care 
• Proficient in Excel, PowerPoint; experience with Alteryx, SQL or other programming languages a plus 

• Effective and flexible team player with demonstrated success in a fast-paced environment   
• Demonstrated attention to detail and experience leveraging data / analytics to solve problems 
• Proven innovative problem-solving abilities and decision-making skills  
• Strong written and verbal communication skills; ability to influence decision-making at many levels of leadership 
• US work authorization