Job Description
The Crown Is Yours
As an Analyst I Marketing Analytics you'll monitor measure and enhance the performance of our marketing initiatives. You will partner closely with teams across Marketing and Analytics to evaluate campaign performance identify opportunities for improvement and develop insights that drive more informed data-driven decisions. In this role you'll use statistical methods build reporting frameworks and help teams across the organization better understand how marketing contributes to key business and monetization outcomes.
What You'll Do
- Work with a team of Marketing Analysts responsible for monitoring business and customer performance across marketing channels and measuring the impact of marketing on key monetization metrics.
- Analyze marketing performance using statistical methods and support enhancements to measurement frameworks such as multi-touch attribution.
- Partner closely with Marketing teams to identify opportunity areas align on key performance indicators and provide data-driven recommendations to improve marketing effectiveness.
- Build and maintain reports and dashboards that monitor the performance of key marketing initiatives and success metrics.
- Design and execute marketing measurement frameworks including multi-touch attribution surveys and regression-based analyses.
- Communicate insights and results through clear reporting and presentations to stakeholders across the business.
- Collaborate cross-functionally with Marketing Analytics and Marketing teams to ensure insights are actionable and aligned with business goals.
What You'll Bring
- Bachelor's degree or equivalent in Mathematics Statistics Computer Science Engineering Business Analytics or another relevant discipline.
- At least 1 year of business analytics marketing analytics or data science experience at a business-to-consumer company.
- Experience working with SQL and Python or another statistical programming language.
- Strong knowledge of statistics and hypothesis testing.
- Experience with statistical modeling and marketing attribution is highly preferred.
- Comfortable working in a fast-paced results-driven environment.
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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 64000.00 USD - 80000.00 USD plus bonus equity and benefits as applicable. Our ranges are determined by role level and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Top Skills
What the Team is Saying
What We Do
It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.
Why Work With Us
Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
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Date Posted
03/31/2026
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