Job Description
The Crown Is Yours
As an Analyst II on the Digital Marketing Analytics team you'll leverage data-driven insights to inform and optimize channel strategy across DraftKings' digital marketing ecosystem. You will play a key role in evaluating and enhancing marketing performance across channels including Paid Social Programmatic and Paid Search. In this role you will also help advance the use of emerging technologies including LLM-driven tools to improve analytics capabilities and support our marketing partners in making smarter faster decisions.
What you'll do as an Analyst II Marketing Analytics
- Partner closely with marketing stakeholders to understand business objectives anticipate downstream impacts and ensure analyses drive decision-making.
- Own end-to-end analytics for key marketing initiatives including identifying high-impact opportunity areas developing analyses to quantify their value and driving recommendations through to implementation.
- Develop structured analytical frameworks to evaluate marketing performance identify drivers of change and simplify complex business problems.
- Communicate findings effectively to cross-functional partners and senior leadership using data storytelling to align on strategy and next steps.
- Iterate and maintain data products and tools including a marketing data agent to provide plain text answers to questions from analysts and stakeholders about marketing KPIs.
What you'll bring
- Bachelor's degree or equivalent in Mathematics Statistics Computer Science Engineering Business Analytics or another relevant discipline.
- At least 2 years of analytics or data science experience.
- Proficiency in SQL/Snowflake and Excel for large-scale data analysis.
- A strong understanding with A/B testing experimental design and analytical testing methodologies.
- Experience working with marketing data and attribution methodologies or an eager willingness to learn it.
#LI-AC2
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 76800.00 USD - 96000.00 USD plus bonus equity and benefits as applicable. Our ranges are determined by role level and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- Bachelor's degree in a relevant discipline
- At least 2 years of analytics or data science experience
- Proficiency in SQL/Snowflake and Excel for data analysis
- Strong understanding of A/B testing and analytical methodologies
- Experience with marketing data and attribution methodologies
What the Team is Saying
DraftKings Compensation & Benefits Highlights
What are DraftKings's perks and benefits like?
DraftKings offers a comprehensive benefits package designed to support employees’ health financial wellbeing and work-life balance. This includes medical dental and vision coverage along with mental health resources wellness programs and flexible paid time off. Employees also receive family support benefits including 14 weeks of 100% paid parental leave for all global team members as well as fertility adoption and childcare support.
Financial benefits include a 401(k) with company match equity opportunities and professional development support.
In addition DraftKings provides workplace perks such as free meals and snacks commuter benefits and a collaborative fast-paced culture with hybrid or remote flexibility depending on the role.
DraftKings Insights
What We Do
It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.
Why Work With Us
Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
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Date Posted
05/20/2026
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