App Store Optimization Specialist

• Execute App Store Optimization initiatives across app listings including metadata updates keyword optimization and creative asset refreshes.
• Conduct keyword research competitive analysis and market assessments to identify opportunities to improve visibility and organic acquisition.
• Support experimentation efforts by setting up quality checking monitoring and analyzing A/B tests across app store listings.
• Analyze performance metrics including installs conversion rates keyword rankings and organic growth trends and translate findings into actionable recommendations.
• Partner with Creative Marketing Analytics and Engineering teams to implement optimization strategies and support business priorities.
• Maintain app store listings to align with seasonal campaigns app releases feature launches promotions and evolving customer needs.
• Monitor app store algorithm changes industry trends and competitor activity to identify emerging opportunities and risks.
• Track and report on key performance indicators helping measure the impact of optimization initiatives and inform future strategy.

• A Bachelor's Degree in Marketing Business Analytics or a related field.
• At least three years of experience in App Store Optimization with experience driving organic growth and conversion optimization for mobile apps.
• Knowledge of app store ranking factors search algorithms and mobile acquisition best practices.
• Experience working with App Store Connect Google Play Console Sensor Tower AppTweak or similar optimization and analytics platforms.
• Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.
• Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.
• Strong attention to detail organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills with the ability to present insights and recommendations to cross-functional stakeholders.

What We Do

It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.

Why Work With Us

Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?

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