ASO & Marketing Funnel Optimization Manager

ABOUT ROCKET MONEY🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

ABOUT THE ROLE 🤹‍♀️

ASO:

• Develop and implement a growth strategy focused on incremental ASO improvement while maintaining a consistent testing cadence to maximize app visibility and conversion.
• Partner with growth team on creative briefs in line with creative best practices and compliance standards.
• Work independently to create dashboards to analyze data and utilize insights to execute actionable next steps.
• Collaborate cross-functionally with Product and Engineering teams to devise and execute impactful tests that significantly advance the overall strategy.

Marketing Landing Page/Funnel Optimization:

• Conduct landing page experiments to improve paid advertising campaigns, focusing on performance analysis and channel optimization.
• Collaborate on top-of-funnel testing strategies with cross-functional teams to enhance incremental performance and achieve strategic goals.
• Analyze website conversion data and implement innovative testing methods for improvement.

ABOUT YOU 🦄

• 3-5 years of digital mobile marketing experience with extensive knowledge of media buying and scaling an app store presence, preferably in Fintech space but not required.
• Working knowledge and hands on experience with A/B testing on both platforms and tools like Storemaven, Google Experiments, and Custom Product Pages.
• Advanced knowledge of business intelligence and keyword research tools like SensorTower, AppAnnie, and AppTweak.
• Ability to write strong creative briefs for internal and external creative teams with best practices guidance.
• Self-starter with strong analytical skills in analyzing data, derive insights and make recommendations.
• Background and hands on execution with Mobile Measurement Partners and data visualization tools e.g Singular and Looker will contribute to the success of this role.

WE OFFER 💫

• Health, Dental & Vision Plans
• Competitive Pay
• 401k Matching
• Unlimited PTO
• Lunch daily (in-office only)
• Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)

Additional information: Salary range of $120,000 - $150,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.

Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.