Assistant Marketing Manager Affiliate

Lowe’s

Assistant Marketing Manager Affiliate

Reposted 4 Hours Ago

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Mooresville NC USA

Hybrid

Mid level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

The Assistant Marketing Manager Affiliate executes affiliate programs manages performance metrics collaborates with internal teams and provides analysis for optimization.

Summary Generated by Built In

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk grab a bite (or a cup of coffee) work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Assistant Marketing Manager Affiliate manages the strategic and operational execution of affiliate programs to drive measurable business outcomes that meet or exceed annual sales and ROI targets.
This role partners closely with internal teams and 3rd party agencies to translate enterprise marketing strategy and goals into effective campaign execution and management.
The Assistant Marketing Manager Affiliate will collaborate with teams including Analytics eCommerce Finance Merchandising and Technology to drive progress in this channel. With a strong focus on performance optimization testing and analytics the Assistant Marketing Manager contributes to advancing and scaling Affiliate.
This person brings hands-on-keyboard experience in affiliate platforms and reporting; strong understanding of affiliate and performance-based marketing and metrics; and the ability to operate effectively in a fast-paced retail environment while influencing partners and contributing to team success.
What You Will Do

Support the execution of Affiliate strategy aligned to revenue profitability and customer growth goals
Collaborate cross-functionally (paid search influencer team finance analytics brand) for coordination on changes in investment; forecast; messaging; promos; etc.
Performance management
o Own weekly (at times daily) performance and budget tracking vs expectations
o Weekly reporting and analysis for internal stakeholders; daily as needed
o Extract actionable insights for ongoing and future optimizations and strategy
o Contribute to regular post-mortem presentations
Agency management
o Evaluate recommendations and optimizations
o Tracking budget and results to ensure pacing to goals
o Serve as liaison between agency and internal creative for campaign assets and requirements
Internal operations
o Serve as the day-to-day partner for brand marketing to align on new programs; objectives; sharing results; etc.
o Collaborate with affiliate influencer team for alignment on overall strategy
o Own and maintain updates of internal documents and trackers
o Contribute to estimating business outcomes and investment during regular planning
o Work with brand and merchandising on weekly promos: new offers; updates; extensions
o Partner with agency tech and .com for tagging requests; product feeds; data integrations or discrepancies; etc.
Minimum Qualifications

Bachelor's degree Business Administration Merchandising Marketing or relevant field or equivalent years of experience in lieu of education requirement if applicable
4-6 years of experience in performance marketing/media
Strong grasp of performance metrics drivers: their impact to business and how to apply them
Strong Affiliate-specific knowledge: attribution models; cookie/tracking mechanisms; pricing and commission
structures/models and how to evaluate them
3+ years of hands-on experience with at least one major affiliate platform (Rakuten Acceleration Impact Radius
Commission Junction etc.)
Experience with analytics platforms (Adobe Analytics; GA4)
Strong analytical skills with the ability to interpret data and translate insights into action
Proven success in collaborating with internal/external teams

Preferred Skills/Education

1 Year Experience leading work at a retailer or CPG company

About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.

Skills Required

Bachelor's degree in Business Administration Merchandising Marketing or relevant field
4-6 years of experience in performance marketing/media
3+ years of hands-on experience with at least one major affiliate platform
Experience with analytics platforms
Strong analytical skills

What the Team is Saying

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.