Associate Director Enterprise Marketing

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide – including Brex Rippling Navan Qantas SHEIN and many more – with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.

Proudly founded in Melbourne we have a team of over 2200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career join us.

We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and you’re motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here you’ll tackle complex high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you let’s build what’s next.

The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don't just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth fast-moving fintech environment we leverage data-driven insights and bold creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story moving the needle and executing at the highest level to support our explosive global growth.

As the Associate Director Enterprise Marketing you will architect and own Airwallex’s end-to-end upmarket marketing motion for North America with a primary base in San Francisco CA. You will design the 0-to-1 enterprise marketing playbook that moves sophisticated prospects from first signal through to qualified pipeline and closed-won revenue combining ABM field and lifecycle strategies into a single tightly orchestrated engine. You will partner closely with Enterprise Sales leadership SDR teams and global marketing to shift Airwallex’s market mix upmarket with clear accountability for pipeline and revenue outcomes.

This role is based in San Francisco CA.

• Lead the end-to-end upmarket strategy by building and iterating a 0-to-1 enterprise marketing playbook that connects initial demand generation nurture and demand capture into a predictable pipeline engine for target segments.

• Design launch and scale an ABM program across priority upmarket accounts using advanced segmentation orchestration tools and multi-channel campaigns (content email paid direct mail events) to deepen engagement and penetration.

• Build and own a tiered event and field marketing portfolio that ranges from flagship owned and industry events (for example an AWX Conference) to highly curated executive programs such as CFO Roundtables and invite-only salons in key hubs like San Francisco and New York City.

• Partner deeply with Enterprise Sales and SDR leadership to orchestrate pipeline motions including SDR cadences blitzes and lead-routing strategies that systematically convert top-of-funnel interest into qualified opportunities and high conversion rates through the funnel.

• Build integrated pre/during/post-program workflows for field ABM and digital campaigns including audience selection offer and message design sales enablement automated follow-up and nurture sequencing and rigorous ROI and pipeline attribution.

• Own enterprise pipeline and revenue targets related to your programs: define KPIs build dashboards with RevOps and Analytics and run regular readouts to senior commercial and marketing leadership to inform investment prioritization and iteration.

• Act as a senior cross-functional leader and “builder” within the marketing org codifying best practices coaching regional and functional peers and helping scale successful motions globally as Airwallex accelerates its enterprise footprint.

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.

• 10+ years of B2B marketing experience with substantial time spent in enterprise or upmarket segments at high-growth SaaS fintech or payments companies.

• Proven 0-to-1 upmarket mastery including having built or significantly scaled an enterprise marketing program from the ground up with direct accountability for pipeline and revenue targets not just leads or MQLs.

• Deep hands-on experience architecting and running ABM programs targeting high-value accounts including account tiering buying group mapping multi-channel orchestration and personalization at scale.

• Strong track record designing and executing tiered field and event portfolios from large-scale conferences and industry sponsorships to intimate executive experiences that move specific deals and segments forward.

• Demonstrated ability to partner tightly with Enterprise Sales and SDR teams including experience directing SDR cadences coordinating blitzes and aligning on shared pipeline conversion and coverage goals.

• High analytical and operational rigor: confident using Salesforce and marketing performance data to measure impact refine targeting and make data-driven trade-offs in programs and spend.

• Comfortable operating in a fast-paced resource-constrained and highly ambiguous environment with a builder mindset and bias toward action and experimentation.

   

Preferred qualifications:

• Experience in a global fintech payments or financial infrastructure environment with familiarity navigating complex buyer groups such as CFO finance treasury and operations in mid-market and enterprise accounts.

• Prior ownership of executive communities or advisory programs (for example CFO councils customer advisory boards founder or operator communities) tied directly to pipeline and expansion motions.

• Demonstrated success integrating ABM field lifecycle and performance marketing motions into a cohesive account-centric strategy across regions.

• Hands-on fluency with modern ABM and marketing operations stacks (for example Demandbase or similar ABM platforms Salesforce Marketo or other MAPs and event tools such as Splash) including building attribution and reporting frameworks with RevOps and Analytics partners.

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We don’t regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

What We Do

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000+ businesses worldwide – including Brex Rippling Navan Qantas SHEIN and many more – with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.Proudly founded in Melbourne we have a team of over 2200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career join us.

Why Work With Us

Airwallex was founded by people told their idea was unreasonable and we've hired that way ever since. We move fast think globally and give you ownership from day one. If you want to pioneer global finance at scale alongside the ambitious let's talk.

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