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Associate Director Global Marketing Planning & Activation - Bose Luxury (McIntosh & Sonus faber)
At Bose Corporation we believe sound is the most powerful force on earth — and for over 60 years we have been a company built on innovation excellence and independence. Privately owned fiercely customer-focused and driven by our values we continue to lead industries and transform lives through sound.
Today Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions we are shaping the future of audio technology automotive luxury and premium experiences. We invite you to join us in this transformation.
Job DescriptionBose Luxury is building the first true and globally recognized luxury audio experience—elevating sound beyond performance into culture craft and emotional connection.
Our brands McIntosh and Sonus faber represent distinct expressions of luxury—spanning bold cultural impact and refined multi-sensory craftsmanship. Together we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer while enabling our dealer and distributor network to deliver exceptional white-glove experiences.
The Associate Director Global Marketing Planning & Activation is responsible for translating this ambition into clear structured and executable global and regional marketing plans—and ensuring those plans are effectively activated across all channels.
This role leads the global marketing planning and activation function overseeing regional marketing teams Training & Custom Integration GTM and activation support of partnerships collaborations and events.
It ensures that all marketing initiatives are prioritized coordinated and delivered across both consumer and customer audiences while aligning cross-functional teams to deliver consistent high-quality activation globally.
Roles & Responsibilities
Global Marketing Planning & Prioritization
- Develop and manage a unified global activation roadmap across consumer and customer audiences
- Translate brand strategy into clear annual and in-year marketing plans
- Prioritize initiatives across retail marketing channel expansion training partnerships and integrations
Regional Marketing Training & GTM Leadership
- Lead Regional Marketing teams (EMEA APAC North America)
- Oversee Training & Custom Integration GTM team to align enablement with marketing priorities
- Ensure consistency in execution and alignment across regions and functions
Activation Frameworks & Program Orchestration
- Establish global frameworks playbooks and briefing processes
- Oversee rollout of campaigns retail activations demos training programs and assets
- Ensure consistency clarity and alignment across all programs
Consumer & Customer Audience Activation
- Drive engagement with luxury consumers design advisors audiophiles and aspirational buyers
- Enable dealers and distributors with tools training and assets to convert demand
- Align audience strategy with regional execution and partner capabilities
Activation Operations
- Manage global and regional activation calendars and budgets
- Ensure coordinated and timely delivery of programs
Performance Tracking & Insights
- Track KPIs across demand engagement training and partner performance
- Consolidate insights to inform planning and optimization
Experience & Skills
- 10+ years of experience in marketing activation or commercial planning
- Experience leading regional marketing teams and cross-functional programs
- Strong understanding of consumer and dealer/distributor ecosystems
- Experience with training programs partnerships and events
- Ability to build scalable frameworks and processes
- Strong leadership and stakeholder management skills
#LI-SS1
At Bose you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills experience education and location and goes beyond base salary. The hiring range for this position in the primary work location of New York New York is: $164200-$225700.The hiring range for other Bose work locations may vary.In addition to competitive base pay we offer rewards including bonus programs comprehensive health and welfare benefits a 401(k) plan plus exclusive perks designed to support your wellbeing and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose guided by our values and united by a belief in the power of sound. As the world leader in audio experiences we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves.
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity genetic information national origin age disability veteran status or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
Skills Required
- 10+ years of experience in marketing activation or commercial planning
- Experience leading regional marketing teams and cross-functional programs
- Strong understanding of consumer and dealer/distributor ecosystems
- Experience with training programs partnerships and events
- Ability to build scalable frameworks and processes
- Strong leadership and stakeholder management skills
What the Team is Saying
Bose Compensation & Benefits Highlights
- Retirement Support—Offers a 401(k) with employer match plus a separate Core Contribution along with disability and life insurance and access to financial coaching. Feedback suggests some U.S. employees may also have a defined‑benefit pension enhancing long‑term security for certain groups.
- Healthcare Strength—Provides medical dental pharmacy and vision coverage for employees and dependents alongside mental‑health EAP support a 24/7 nurse line and well‑being apps. FSAs/HSAs and additional protections like disability and life insurance contribute to comprehensive coverage.
- Leave & Time Off Breadth—Includes paid vacation sick/personal time company holidays and multiple paid leaves such as parental and family care. A hybrid work model for many roles adds further flexibility to time‑away options.
Bose Insights
What We Do
At Bose Corporation we’re powered by our legendary brands — Bose McIntosh and Sonus faber — bringing together more than 175 years of combined technical expertise craftsmanship and artistry. Founded by Dr. Amar Bose our company is driven by purpose and devoted to advancing what’s possible in audio — creating transformative experiences in the home on the go and on the road.
Why Work With Us
At Bose Corp. we’re united by a simple belief: sound is the most powerful force on earth. It moves us focuses us connects us. It’s why we exist to invent—advancing science and art—to deliver transformative experiences. Join us to invent what’s next—and unleash the power of sound together. Let’s Make Waves.
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