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Our Mission
Healthcare should work for patients but it doesn’t. In their time of need they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry the companies delivering such a poor customer experience would not survive. But in healthcare patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose we give them power. In doing so we can make healthcare work like every other consumer sector where businesses compete for customers not the other way around. In time this will drive quality up and prices down.
We’re 18 years old and the leader in our space but we are still just getting started. If you like solving important complex problems alongside deeply thoughtful driven and collaborative teammates read on.
Your Impact On Our Mission
Zocdoc is looking for an Associate Paid Social to join our Patient Acquisition Marketing team. Reporting to the Marketing Manager Paid Social you’ll support the execution and optimization of paid social campaigns designed to connect more patients with the care they need.
In this role you’ll be responsible for the high-quality campaign management that keeps our paid social program running smoothly—from building campaigns and managing budgets to monitoring performance completing QA and troubleshooting issues. You’ll work primarily in Meta Ads Manager while supporting testing and expansion across TikTok and other relevant social platforms.
This is an individual contributor role with no direct reports. Your impact will come through reliable execution thoughtful optimization and clear collaboration with Creative Brand Analytics and other cross-functional partners.
You’ll enjoy this role if you are…
- Detail-oriented and reliable—you catch issues before they affect campaign delivery or performance
- Comfortable working within established systems and workflows while identifying practical ways to improve them
- A clear thoughtful communicator especially when collaborating asynchronously
- Curious about performance data and motivated to turn findings into practical campaign adjustments
- Familiar with current social media trends formats creative styles and messaging
Your day to day is…
- Building launching and managing paid social campaigns primarily within Meta Ads Manager
- Assisting Paid Social Manager with campaign budgets pacing bidding approaches audience targeting and delivery against channel goals
- Monitoring campaign performance and making ongoing optimizations to improve efficiency and results
- Completing thorough QA across campaign setup targeting creative assets tracking and platform configurations
- Supporting A/B tests across creative messaging audiences and campaign structure to identify actionable performance insights
- Partnering with Creative Brand Integrated Marketing and Analytics teams to coordinate campaign launches and improve performance
- Monitoring platform updates emerging ad formats and social media trends that could inform creative testing or campaign execution
- Supporting campaign expansion and testing across TikTok and other emerging social platforms as needed
You’ll be successful in this role if you have…
- 1+ years of experience in paid social advertising performance marketing media buying campaign management or a related digital marketing role
- Strong hands-on experience building and managing campaigns in Meta Ads Manager
- Experience with campaign setup audience targeting budget pacing optimization reporting and QA
- The ability to interpret performance data identify meaningful trends and make practical adjustments based on your findings
- Strong organizational skills and attention to detail with the ability to manage multiple priorities and meet deadlines
- Clear written and verbal communication skills including the ability to explain campaign results and execution decisions to cross-functional partners
- A track record of independently managing campaign workstreams following established processes and escalating issues appropriately
- A Bachelor’s Degree in Marketing Business Communications or a related field or equivalent practical experience
- Familiarity with TikTok Ads Looker Google Analytics or advanced Excel functions is a plus
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month millions of patients use our free service to find nearby in-network providers compare choices based on verified patient reviews and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice fill their last-minute openings and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together Not Alone we are a company that prides itself on being highly collaborative and we believe that diverse perspectives experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race color ethnicity ancestry religion national origin gender sex gender identity gender expression sexual orientation age citizenship marital or parental status disability veteran status or any other class protected by applicable laws.
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Skills Required
- 1+ years of experience in paid social advertising performance marketing media buying campaign management or a related digital marketing role
- Hands-on experience building and managing campaigns in Meta Ads Manager
- Experience with campaign setup audience targeting budget pacing optimization reporting and QA
- Ability to interpret performance data identify trends and make practical adjustments
- Strong organizational skills and attention to detail
- Clear written and verbal communication skills to explain campaign results and decisions to partners
- Track record of independently managing campaign workstreams and following established processes
- Bachelor's Degree in Marketing Business Communications or a related field or equivalent practical experience
- Familiarity with TikTok Ads
- Familiarity with Looker
- Familiarity with Google Analytics
- Advanced Excel functions
What the Team is Saying
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What We Do
Zocdoc is the tech company at the beginning of a better healthcare experience. Each month millions of patients use Zocdoc to find in-network neighborhood doctors instantly book appointments online see what other real patients have to say get reminders for upcoming appointments and preventive check-ups fill out their paperwork online and more.
Why Work With Us
Zocdoc's forward-thinking approach prioritizes collaboration agility and continuous learning in service of our long-term vision. This has helped us drive significant innovation in a complex slow-moving industry and our talented team is looking for impact-minded individuals to join us as we continue to re-imagine the healthcare experience.
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Zocdoc Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our NYC office is accessible to all employees five days a week though working in-office remains completely voluntary; everyone is invited but nobody is required to work in the office.
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