Brand Manager/Senior Brand Manager, CSL Vifor - Maidenhead

This role reports to the Head of Marketing, CSL Vifor UK and is responsible for the leadership of a brand and therapy area. The role is instrumental to developing the strategy and executing the marketing plans. There is also a strong focus on cross-functional collaboration, and inspiring and influencing colleagues across the business, ensuring that all teams are aligned behind the strategy and a common goal.

Responsibilities

• Ownership of the strategic and tactical plans (incl. local segmentation and omnichannel customer engagement plan) and on-going reviews
  
• Develop business cases for opportunities / growth areas within portfolio
  
• Initializes and evaluates market research, market conditions, and competitor's data, extracting and implementing country-specific insights into the local marketing plan

Contribute to the identification of business threats and to the development of related contingency plans including the digital tools and platforms

Manage the annual operational plans and budgets for the products responsible for

Assist in the development and implementation of local tactics, incl. prioritizing appropriate targeting, positioning and messaging across all customer segments/persona

Partner closely with field teams and ensures understanding of vision, mission, priorities and messages

Create sustainable, long-term relationships with thought leaders and professional societies

Work effectively with commercial team members, training them on strategy, materials and other product-related capabilities as well as providing support for local programs and initiatives

Ensure key performance metrics are in place, tracking and reporting KPIs to enable adherence to and tracking of local marketing budget

Manage external vendors / agencies and leads day-to-day operational projects

Collaborate cross-functionally and liaises with global to enrich the brand strategy and tactics and share standard methodologies (including collaboration with Centre of excellence for the production on assets/contents) and market best practices Contributes to the building of functional capabilities, coaching & mentoring.

Ensure commitment to compliance culture

Minimum Requirements

• Degree or relevant in a relevant field
  
• Minimum 5 years of experience in the life sciences industry
  
• Strong track record of strategic and operation planning for GP and/or Hospital lead products
  
• Understanding of medical aspects of therapeutic area along with willingness to develop in-depth expertise
  
• Understanding of, coupled with demonstrated ability at driving omnichannel approach and insights driven customer engagement plans
  
• Knowledge of the local legal and regulatory landscape
  
• Strong interpersonal skills with demonstrated ability to work with key customers, such as KOLs and developing opinion leader programs
  
• Professional level in English, both in oral and in written communications
  
• Ability to travel at least 20-25%
  
• ABPI qualification
  

Preferred Requirements

• Minimum 5 years industry of experience in marketing roles
  
• Documented success in working with customer facing teams and medical departments
  
• Experience with Rare Disease therapy area an advantage
  

About CSL Vifor

CSL Vifor aims to become the global leader in iron deficiency and nephrology.

The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology and rare conditions. CSL Vifor strives to help patients around the world with severe, chronic and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision patient care.

For more information, please visit viforpharma.com

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