Lead integrated brand campaigns across US CA and UK—owning strategy creative briefs production sponsorship evaluation and performance reporting. Partner cross-functionally with PR product marketing media analytics and agencies to ensure brand consistency sell ideas to leadership manage budgets and translate brand efforts into business impact.

Who we are
At CarGurus (NASDAQ: CARG) our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact we're the largest and fastest-growing automotive marketplace and we've been profitable for over 15 years.
What we do
The market is evolving and we are too moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing purchase and delivery of a new one. Today tens of millions of consumers visit CarGurus.com each month and ~30000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do too. We have a people-first culture that fosters kindness collaboration and innovation and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
The Brand Marketing Manager will work directly with the Sr. Director of Brand Marketing to oversee brand campaigns content creation and sponsorships across the US CA and UK - managing strategy execution and performance.
What you'll do

• Lead integrated brand campaigns across US CA and UK - from brief to launch - partnering with PR product marketing and media teams across TV CTV OOH audio influencer social and sponsorships.
• Write insight-led creative briefs that clearly define audience objectives messaging and success metrics.
• Own day-to-day creative development and production managing timelines feedback and quality across agencies vendors and the internal creative team.
• Serve as brand steward - ensuring all creative reflects CarGurus' brand platform consistently across every geo channel and cross-functional touchpoint.
• Evaluate and manage sponsorships end-to-end: assessing fit and ROI potential executing activation and amplifying across paid and owned channels.
• Sell campaign and sponsorship ideas to senior leadership with a clear strategic rationale creative vision and expected impact.
• Build executive-ready reporting that translates our brand efforts into business impact with clear insights and future investment recommendations.
• Partner cross-functionally with performance marketing product marketing analytics PR and sales; track budgets across creative and sponsorship programs

What you'll bring

• 5-8 years in brand marketing ideally in consumer-facing digital-first environments where you've managed a sizable budget.
• Proven track record leading integrated campaigns end-to-end - strategy and brief through launch and reporting.
• Strong creative instincts with the ability to give clear effective direction to agencies and partners.
• Experience evaluating negotiating and managing brand sponsorships or partnerships.
• Solid grasp of brand strategy and its impact on business outcomes with a data-driven approach to balancing brand building with bottom-line results.
• Strong leadership organization and communication skills - written verbal and presentation.
• Analytical mindset with the ability to generate insights from diverse data sources and reporting tools (e.g. Google Analytics Sprout Social).

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings which applies exclusively to sales roles.
Individual pay within this range is determined by work location and other factors such as job-related skills experience and relevant education or training.
This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).
Position Pay Range
$113000 - $142000 USD
Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation including equity for all employees both when they start and as they continue to grow with us. Our career development and corporate giving programs as well as our employee resource groups (ERGs) and communities help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch a new car discount meditation and fitness apps commuting cost coverage and more help our people create space for what matters most in their personal and professional lives.
CarGurus may require in-person interviews as part of our hiring process particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race color religion national origin age sex marital status ancestry physical or mental disability veteran status gender identity or sexual orientation. We foster an inclusive environment that values people for their skills experiences and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid