Business Analyst, Owner Marketing Analytics

Why Vacasa

We started with just one home and an idea: to bring homeowners and renters together with smart technology and caring local teams. Today, we’re the largest full-service vacation rental company in North America thanks to the people who give us their best every day. You’ll fit right in here if you’re curious, entrepreneurial, and thrive in a rapid-growth environment.

Why Marketing at Vacasa

The Marketing team is a growth engine for the company, focused on innovating, iterating, and learning quickly in service of our customers and cross functional partners. We are storytellers and reputation builders, blending left brain creativity with right brain pragmatism. We have big ambition - to make Vacasa the defining brand in hospitality for vacation rentals. We have a compelling story to tell and are looking for experienced Marketers to get the word out.

What we're looking for

Vacasa is a prominent nationwide vacation rental company that offers a diverse portfolio of high-quality properties across popular destinations. We are currently seeking a skilled and detail-oriented Business Analyst to join our Growth Analytics team. This position presents an exciting opportunity to contribute to the success of our marketing strategies, optimize owner acquisition and retention, and play a key role in shaping our owner-acquisition initiatives.

As a Business Analyst on the Growth Analytics team, you will be responsible for providing data-driven insights and analysis to support marketing efforts targeted towards current & prospective short term rental property owners. Collaborating closely with the Owner Marketing team and cross-functional partners, you will play a crucial role in understanding owner acquisition channels, measuring owner engagement through the sales funnel, and identifying additional opportunities for growth. Your contributions will have a direct impact on our ability to attract & convert property owners and foster long-term success for the company.

What you'll do

• Collaborate with the Owner Marketing team to understand business objectives and define analytical requirements to support marketing initiatives
• Conduct data analysis to evaluate the effectiveness of owner acquisition campaigns, identifying trends, and providing actionable recommendations for optimization
• Utilize data to analyze owner behavior and preferences, helping to tailor marketing strategies to improve owner engagement and satisfaction
• Work closely with stakeholders to create and maintain marketing performance dashboards, providing real-time insights into key metrics
• Conduct market research and competitive analysis to identify industry trends and inform marketing strategies
• Assist in preparing and delivering presentations to communicate analytical findings and recommendations to non-technical stakeholders
• Collaborate with Analytic Engineers and other technical teams to ensure data accuracy, integrity, and accessibility for analytical purposes
• Proactively identify opportunities to leverage data and analytics in improving business processes and marketing effectiveness

Skills you'll need

• Bachelor's degree in Business Analytics, Marketing, Statistics, Economics, or a related field
• 1-3 years of experience working as a Business Analyst, preferably in support of marketing or in a related industry
• Proficiency in data analysis tools and programming languages, such as SQL, Excel. Python a plus
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker) to create insightful reports and dashboards
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights
• Detail-oriented with a focus on data accuracy and quality
• Excellent communication and presentation skills, with the ability to communicate technical concepts to non-technical stakeholders
• A proactive and collaborative approach to problem-solving and working with cross-functional teams
• Familiarity with the vacation rental or hospitality industry is a plus
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities

Working conditions

Ability to work from home and resides in one of the followings states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY

You’ll be working in your home office setting. We hold virtual training sessions and weekly team meeting. Occasional offsite team meetings in your region or our HQ locations. Requires frequent, repetitive use of a computer, phone, and office equipment. Requires patient, professional communication with prospective clients, and the ability to build confidence with prospects.

Compensation

• $75000 - $95000 / year

What you’ll get

• Health/dental/vision insurance - employee & family coverage options
• Employer Sponsored & Voluntary Supplemental Benefits
• 401K retirement savings plan with immediate 100% company match on the first 6% you contribute
• Health & Dependent Care Flexible Spending Accounts
• Flexible vacation time
• Paid sick days and holidays
• Paid parental leave after one year of tenure
• Employee Assistance Program
• Career advancement opportunities
• Employee discounts
• All the equipment you’ll need to be successful
• Great colleagues and culture
• Please visit our careers page to review our full benefits offerings

Vacasa is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or other classes protected by applicable law. Veterans are encouraged.

Vacasa is committed to maintaining a safe and productive work environment. Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited.

An offer of employment for this role will be contingent upon the successful completion of a background check.

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