Campaign Manager, Paid Media

Duties/Responsibilities:

• Manage, optimize, and scale Google Ads campaigns across multiple ad types, including search, display, discovery, PMax, and YouTube. Create and implement advanced strategies to meet goals like ROAS, CPA, and CAC. Improve account diversity by utilizing various campaign types to increase effectiveness and performance.
• Manage up to 12 accounts with a total MRR of $50,000 and a managed spend of $300,000. Consistently demonstrate optimizations that lead to increased client performance and budgets.
• Independently handle client communications, including leading kickoff calls, providing strategic recommendations, and answering in-depth questions related to account setups and performance. Develop long-term client relationships and maintain positive engagement for over six months.
• Collaborate with internal teams to deliver creative strategies, produce successful ad copy across various formats, and advise on the performance potential of display, discovery, and YouTube creative assets. 
• Stay informed on industry trends and updates, presenting relevant findings to improve departmental knowledge. Take an active role in contributing to team success by upselling clients on additional marketing channels and providing insights across other digital platforms such as SEO, SEM, and email marketing.
• Use internal project management tools like Monday to organize workflows, meet client deadlines, and ensure smooth communication across the department.
• Contribute to internal knowledge sharing by answering team questions on platforms like Slack.

Key Performance Indicators:

• Churn 5% of MRR per quarter
• Increase managed ad spend for existing accounts by 10% per month
• Maintain an average client relationship of 1 year

Required Skills/Abilities:

• Proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing tools.
• Strong understanding of advanced digital marketing strategies and optimization techniques for various Google ad types.
• Experience managing high-value accounts with significant ad spend and achieving measurable performance improvements.
• Excellent communication skills, with the ability to provide strategic insights to clients and internal teams.
• Strong analytical skills with the ability to translate data into actionable recommendations.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

What does the hiring process entail:

• Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 20-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the Paid Social position.
• Stage 2 (Hiring Manager & Team Interview) - The first video interview with GR0 team members will involve 30-45 minutes of diving deeper into the GR0 processes, tools, core values, and company roadmap.
• Stage 3 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our Chief Growth Officer and Co-Founder, Jon Zacharias.
• Stage 4 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you:

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $70,000 - $80,000 (commensurate with experience)
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Flexible PTO - We know that rest is vital to your wellbeing and career success, so we give you the flexibility and trust to take it when you need it.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.

ABOUT US:

Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands.

GR0’s notable awards and achievements include:

Glassdoor’s “Top CEOs” (2021)

Clutch’s “Top 100 Fastest Growing Companies” (2022)

Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)

Comparably’s “Best Company for Career Growth” (2021)

Built In’s Moxie Women in Tech Awards (2021, 2022)

At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.