Channel Marketing Manager

Kiavi, formerly known as LendingHome, is one of the largest lenders to real estate investors in the United States. With Kiavi’s technology platform and innovative financing solutions, real estate investors are empowered to make informed decisions, close deals faster, and realize the full potential of their real estate investment strategies.

Founded in 2013, Kiavi is committed to helping customers revitalize approximately $25 trillion worth of aged U.S. housing stock and provide move-in ready homes and rental housing for millions of Americans across the country.  We have funded almost $13 billion dollars worth of loans across about 52,000+ projects, becoming one of the nation's largest bridge loan lenders. 

Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards: Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more. 

• Loans Funded: $13+ billion in loans funded 
• Homes financed: 52,000+ projects funded for our customers across the country. 95% of projects have successful exits
• Geography: 31 states + D.C. where we lend to real estate investors so they can revitalize neighborhoods 
• Employees: Over 400 employees

This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them. For those who prefer to work in-office, we have locations in San Francisco and Pittsburgh. We also plan to use these spaces to bring together teammates to drive creativity and innovation.

As a Kiavi Channel Marketing Manager, you are responsible for accelerating the growth of key channel segments by leading the execution, tracking, and account management initiatives. You will align closely with cross-functional leaders and build integrated marketing programs to drive lead generation, nurture flows, and opportunity pipeline. This role will market to different personas and use creativity to define use cases most likely to drive pipeline within key segments, with a goal of increasing leads, market share, and revenue. These efforts include, but are not limited to:

• Executes channel marketing strategy with in-market campaigns including content development, sales enablement, digital advertising campaigns, in-person and virtual events/ webinars, and support
• Oversee end-to-end campaign workflows, including creative briefings, execution and evaluation to increase lead quantity and quality among key channel segments.
• Execute marketing programs 3-4x per quarter (i.e. email, event, sponsorship, content, social media) to support outbound/inbound lead development
• Develop a content calendar that enables us to regularly post channel content that is appealing to our greater real estate investor audience
• Deploy tests to drive the most effective CAC through a variety of growth marketing initiatives
• Own the tracking framework and reporting for key stakeholders and help identify winning campaigns to execute on them
• Execute channel account-based marketing strategies and campaigns
• Maintain strong relationships with channel partners and key stakeholders

The Responsibilities: 

• Execute and track the channel growth segment (i.e. strategic partners, mastermind groups, affiliates, content partners)
• Manage the channel’s day-to-day activities for lead generation and revenue opportunities
• Maintain account management tasks for channel partners (i.e. check-in meetings, sales feedback, leading working groups)
• Collaborate, develop, and execute marketing campaigns (i.e. co-branded promotions, case studies, webinars, events, blogs, etc.) 
• Provide monthly partner reporting and monthly payouts with FP&A
• Be the point of contact of all channel segments for external and internal stakeholders
• Work with stakeholders to establish the reporting, data and tracking for the channel segment to reconcile reporting to the larger organization
• Work cross-functionally with Marketing, Sales, SalesOps, BizOps, Operations, Legal, Product, Engineering, and FP&A

You Will Be Measured By:

• Your ability to develop and execute marketing campaigns.
• Your ability to hit targets and drive revenue through your channels.
• The enablement of your channels.
• The reporting and tracking of your channel performance.

Requirements:

• 5+ years of marketing experience, preferably in a fast-paced environment.
• Degree in Marketing, Communications or related field of study preferred.
• Experience in managing integrated, multi-channel, marketing programs and have worked closely with in-house creative partners, creative & paid media agencies.
• Track record of amazing customer experiences that deliver results.
• Self-starter with a collaborative mindset with a passion for bringing a story to life across contexts and functional channels (eg, experiential, advertising, press).
• Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines.
• Ability to understand data, derive impactful insights, and clarify opportunities.
• Excellent communicator (both verbally & written)
• Familiarity with creating clear KPIs and measuring the success of campaigns through the funnel.
• Partner effectively with cross-functional teams, including Marketing, Sales, SalesOps, BizOps, Operations, Legal, Product, Engineering, and FP&A
• Nice to have, but not required: you love real estate or finance.

Kiavi takes a market-based approach to pay, and pay may vary depending on your location. Work locations are categorized into one of three tiers based on cost of labor for that geographic area. These ranges may be modified in the future.

Tier B: 90K to 115K + 5% bonus + equity + benefits

Tier C: 82K to 105K + 5% bonus + equity + benefits

To find a location’s tier, please refer to https://kiavi.com/compensation. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific base pay range for your preferred location during the hiring process. Please note that the pay range listed above reflects the base salary only, and does not include the target value of bonus, equity, or benefits.

Benefits and Perks 

• Product Ownership: All employees think like an owner because all new hires are granted stock options. After meeting a service requirement at Kiavi, we offer an extension to exercise options up to 3 years after termination.
• Health Insurance: Our medical, dental, and vision plans are completely free for employee-only coverage, and the company pays 80% of the total premium for dependents.
• Whole-Person Wellness: Anyone can schedule no-cost unlimited virtual therapy sessions, use a monthly subsidy for fitness facilities, and access reimbursements for fertility services.
• Carrot: The leading global fertility benefits provider, built to support employees through their lifelong fertility healthcare journey.
• Retirement Savings. Employees who participate in our “no fee” 401(k) receive an immediately-vested employer match on 100% of contributions up to 3% of compensation. 
• Career Growth: We foster an environment that encourages opportunities to use your voice, do better for our customers and each other, and support your career journey.
• Flexible Time Off: With no cap on the number of days of PTO each year, employees are encouraged to enjoy a well-rounded lifestyle with work, travel, and family.
• Paid Leaves: You’re immediately eligible for up to 12 weeks of paid leave each year to bond with a new child (mothers & fathers) and up to 8 weeks for medical or caregiver leave so you come back ready to deliver high-impact results.
• Remote-First: We win together while still being fully remote, and each employee receives a stipend for their home office setup and a monthly allowance to help with the cost of internet/phone.

Kiavi in the News:

• Comment start HousingWire: 2023 HW Tech100 Winner: Kiavi 
• PropTech Connect: Kiavi Closes $209M To Grow Its Funding Capacity 
• CrowdFund Insider: Kiavi Closes $158M Revolving Securitization of Residential Transition Loans 
• Mortgage Professional America: Real investors’ lender Kiavi achieves milestone  
• Inc Magazine: 2022 Best Places to Work: Kiavi