Consumer Insights Researcher

Department: Marketing

We are currently seeking an ambitious pace-setter to join our team as a Consumer Insights Researcher remotely in the US.

iFIT is looking for a highly analytical and detail-oriented Consumer Insights Researcher to support and execute research initiatives that uncover actionable insights to drive smarter decisions across the organization. In this role, you will manage key consumer trackers and conduct primary research to help iFIT deeply understand its members, potential customers, and the broader fitness landscape. If you are passionate about using data to tell compelling stories that inform business strategy, we want to hear from you.

ROLE COMMITMENTS

• Deliver a unified segmentation and persona framework and drive adoption across Marketing, Product, and Subscription teams, increasing the internal rating of "knowing who we design for" versus baseline.
• Deliver strategic studies that identify high-impact opportunities across pricing, content, and product strategy, achieving strong stakeholder utilization of findings in decision-making and business planning.
• Deliver a fully AI-automated real-time VOC program with minimal researcher intervention.
• Implement AI tools to increase speed-to-insight delivery time significantly.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Execute mixed-method research projects — quantitative and qualitative — that address key business questions and inform strategy.
• Support research execution across global markets, ensuring data accuracy and consistency while accounting for regional and cultural differences.
• Design surveys and discussion guides that align to project objectives and ensure sound methodology.
• Conduct qualitative research studies including focus groups, in-depth interviews, ethnographic research, and online communities.
• Analyze data using descriptive and multivariate techniques such as regression, factor, and cluster analysis to surface meaningful insights.
• Synthesize findings into clear, actionable stories with visualizations that drive strategic decision-making.
• Present insights and recommendations to cross-functional stakeholders in Marketing, Product, and Operations.
• Leverage AI tools to streamline data analysis and accelerate insight reporting without compromising data integrity.
• Stay current on emerging research methods and tools that improve research speed, quality, and storytelling.
• Share consumer insights and trends regularly across the organization including internal communication channels such as Slack.
• Manage and oversee ongoing tracker studies including NPS, customer satisfaction, and brand health trackers.
• Own all tracker processes including survey programming, launch, maintenance, sample and send management, and data integrity.
• Develop and maintain comprehensive Qualtrics dashboards displaying key consumer metrics for stakeholders.
• Analyze longitudinal data to identify patterns and trends that inform business strategies.
• Continuously evaluate and refine tracker methodologies to ensure robust and relevant insights.

EDUCATION & EXPERIENCE
Education and Basic Qualifications

• Bachelor's degree in Marketing, Statistics, Psychology, Sociology, or a related field.
• 3–5 years of experience in mixed-methods research, consumer insights, or a related field.
• Strong quantitative and qualitative research capabilities.
• Proficiency in data storytelling and translating analysis into business strategies.
• Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment.
• Excellent analytical, communication, and presentation skills.
• Familiarity with qualitative research tools and methods including thematic and ethnographic analysis.
• Proficiency in Qualtrics including design, automation, and dashboards.
• Authorized to work in the United States without sponsorship.

Preferred Qualifications

• Proficiency in Excel, Tableau, SPSS or R, PowerPoint, Google Suite, and AI analysis tools.
• Experience in the fitness, health, or wellness industry.
• Experience integrating qualitative and quantitative findings to deliver mixed-method insights.

DISCLAIMER
Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status.
Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY.
Subject to applicable state laws, your employment at iFIT is "at-will". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all.