Copywriter

Description
Zone & Co's Brand & Marketing team is hiring a Copywriter!
Zone & Co's mission is to make life easier for finance teams by accelerating the development of groundbreaking cloud software built on the Oracle NetSuite platform, the number one cloud ERP/Financials system supporting over 28,000 businesses globally. Derek Zanga (CEO) and Errol Fagone (CTO) founded the company in 2013 when they saw the untapped potential of NetSuite to handle advanced financial operations at scale. Zone's NetSuite software applications-Zone Apps-automate and consolidate critical financial data and workflows across business entities, from order to cash and accounts payable to payments processing. For more information on Zone & Co and all its products, visit zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco
This will be our ninth hire to expand the Brand & Marketing team so this is an exciting opportunity to co-create the future of how Zone creates content. You'll start by working on developing the rest of our core content framework & strategy in partnership with our small-but-mighty marketing team and in collaboration with internal experts at Zone. You will bring creative leadership and excellent written skills to bring our brand to new heights.
About the Job:
This role is a production "generalist" role with the opportunity to develop into leading content creation and strategy should that be appealing to you. As a Copywriter, you'll be utilizing a variety of mediums and channels to tell Zone's story in the way best suited for the audience and moment - Zone Website, Email, Guides, Ads, Landing Pages, and more, all in collaboration with your fellow production teammates. Your objective? Create content that's valuable at all stages in the customer journey to generate high-quality traffic for our owned and paid channels - especially for brand awareness and lead generation. Therefore, you'll need to have some experience (and sample work to share) in web marketing, social media, blogging, associated with traffic and lead generation. We place a large emphasis on helping over selling in our brand voice and tone. Ideally, your approach to creating written content aligns with ours while also bringing new perspectives to the table.
You will be considered the domain authority on Zone's voice and all "owned" written content, including some aspects of our website - like copy. This means you'll have access to resources to help you produce content across channels, though you love doing most of the production work yourself.
It's also likely you'll partner with our Business Intelligence team to garner insights from various sources to guide content development and planning.
Along with having an analytical sense of direction, you'll need to have (at least) an intermediate understanding of SEO/SEM as we have a lot of room for growth in evergreen traffic generation. We know that evergreen content is a long-term game, don't worry.
You'll also need a keen sense of empathy and a developed process for understanding the thinking, reasoning, decision-making, reactions, and guiding principles of the people we support in our business (i.e. leads, prospects, partners, potential talent, and customers). These should be guiding factors in content development and mapping out search intent along the customer journey.
And of course, you love to write, too. You understand that storytelling is the most powerful form of communication and that the words matter as much as the pixels designers create. You know great production doesn't always turn into effective storytelling (i.e. it's so much more than that), and that iteration is always better than perfection.
Copywriter Responsibilities:

• Evaluate website analytics to identify content improvements that may improve conversion rates from a copy perspective
• Work with internal and external experts to develop insights-driven long-form content
• Conduct any necessary interviews and open-sourced research to inform content production
• Assist in writing descriptions for podcast episodes, YouTube videos, and other similar supplementary content as needed
• Through research and listening, you will help the team identify new & useful content ideas and themes (written or via other mediums in partnership with your fellow production team)
• Support our Channel Strategy by co-creating content with Partners, like white papers, research reports, and content for co-marketing campaigns
• Strategic content development and execution for social media in collaboration with our Communications Strategist who owns our social strategy (will have access to design resources)
• Develop copy for marketing materials, marketing campaigns, and high-fidelity content for larger events - like NetSuite releases, conferences/trade shows, and other (virtual) events
• Analyze content performance through which you will understand ways to experiment and optimize

Requirements

• Bachelor's degree or self-guided experience in Writing, Communications, Journalism, English, Marketing, Public Relations, or a related field
• 2-3 years of experience working for a company or agency in a similar role
• Creative story-telling abilities that result in original content that provokes human connection and leads to engagement
• Excellent writing skills (including editing and proofreading)
• Effective interpersonal communication skills that will allow you to productively interact with roles at all levels of an organization
• Adept at keyword placement, content optimization, and other SEO strategies; familiar with social media metrics; and have basic technical knowledge of HTML, web publishing, and web traffic metrics
• Have proficiency in content management systems (we use Webflow)
• Proven successes in a professional content production role
• A portfolio of previous copywriting work to showcase experience and creativity. Please try and show us how you solve business problems with content if you can -- huge plus for the team here since we're very problem-space & human-centered design oriented
• Ability to clearly present content ideas and concepts for campaigns and projects
• A team player with exceptional organizational and technical skills
• Self-driven to take ownership of assignments and meet deadlines

Copywriter Would-be-awesome-but-not-required:

• Experience within a related industry such as software development, accounting, finance, or other professional services
• Experience publishing in Webflow
• Experience with or knowledge of the Oracle NetSuite market
• Experience with or knowledge producing content for Finance teams
• Experience with or knowledge of Youtility

It's important to note that Zone & Co is a fully remote company, and this is a remote job.
Benefits
Benefits at Zone are all about helping you lead a fulfilling life outside of work. We know work is only one part of your life, so we do everything we can to support it. We offer fully paid parental leave. We celebrate no-Friday weeks during the summer (every other Friday off) and provide an initial stipend for setting up your home office. All on top of our fully covered, top-tier health insurance and unlimited vacation. And we are 100% remote!
Zone and Co is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age,
national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.