Creative Director

About the Team

The Creative team defines and elevates the visual and experiential standard across our platform.

Within Platform Services we shape foundational member journeys — onboarding identity monetization moments discovery intelligence experimentation frameworks and loyalty experiences.

Creative Directors serve as senior creative authorities partnering directly with Product leadership to transform strategic objectives into concept-driven high-design streaming experiences.

This role reports to the Executive Creative Director.

About The Role

As Creative Director – Platform Services you are responsible for defining and driving the creative vision across membership growth experimentation and loyalty experiences.

You will shape how members enter our ecosystem how they discover content tailored to them how they experience value in upgrading and how loyalty programs feel meaningful and differentiated.

This role requires a refined creative sensibility applied to strategic high-impact surfaces. Growth and monetization experiences must feel cohesive premium and culturally aligned — never transactional or purely mechanical.

This is a concept-first craft-led leadership role focused on elevating foundational platform moments into immersive high-end member experiences.

Key Responsibilities

Membership & Identity Experience Vision

• Define the creative direction for onboarding account creation and identity surfaces.
• Elevate upgrade and monetization moments into thoughtful value-driven experiences.
• Ensure membership flows feel premium intuitive and emotionally aligned with the brand.
• Identify opportunities to create stronger narrative continuity throughout the member lifecycle.

Discovery & Content Intelligence Experiences

• Shape creative direction for personalized discovery systems and curated content experiences.
• Ensure recommendation surfaces feel intelligent expressive and visually refined.
• Elevate content tailoring into immersive experiences rather than purely functional sorting.
• Partner on experimentation initiatives to ensure new experiences maintain creative integrity.

Loyalty & Member Value Programs

• Define creative vision for loyalty programs reward systems and member benefit experiences.
• Ensure loyalty initiatives feel aspirational and brand-aligned.
• Elevate partner integrations into cohesive premium experiences.
• Create visual and experiential consistency across reward touchpoints.

Experimentation with Creative Integrity

• Partner with experimentation teams to explore new experiences that drive retention and growth.
• Ensure creative quality is preserved even within iterative testing environments.
• Advocate for long-term experiential coherence while supporting innovation.

Craft & Quality Elevation

• Own and continuously raise the creative standard across all Platform Services surfaces.
• Provide rigorous creative direction and critique.
• Ensure excellence in typography layout motion hierarchy and interaction design.
• Champion high-end design across onboarding monetization and loyalty experiences.

Pillar Partnership

• Serve as the primary creative partner to the Platform Services Product SVP.
• Translate growth and retention objectives into compelling creative strategies.
• Influence strategic initiatives at the concept stage.
• Build trusted collaborative relationships across Product Engineering and Data partners.

Team Leadership

• Lead designers aligned to Platform Services.
• Elevate conceptual thinking and visual craft.
• Foster ambition accountability and ownership of creative excellence.
• Develop high-potential creative talent.

Executive Communication

• Present creative direction with clarity and narrative strength.
• Advocate for elevated differentiated experiences in executive forums.
• Align creative decisions with broader brand direction set by the ECD.

About You

• 12+ years of experience in creative leadership within digital platforms subscription products or entertainment ecosystems.
• Strong portfolio demonstrating high-end digital experiences with measurable impact.
• Experience shaping onboarding monetization personalization or loyalty experiences.
• Deep expertise in visual systems motion typography and immersive digital expression.
• Proven ability to partner with senior business leaders.
• Ability to balance experimentation with brand and experiential consistency.
• Exceptional presentation and communication skills.
• Passion for culture entertainment and/or fan-driven communities.

Success in This Role Looks Like

• Onboarding and upgrade experiences that feel premium not transactional.
• Discovery systems that feel intelligent expressive and immersive.
• Loyalty programs that deepen emotional connection to membership.
• Growth and retention initiatives that maintain high-end creative standards.
• Strong partnership and trust with Platform Services leadership.
• Clear differentiation through craft and experiential sophistication.

What We Do

At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.

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