CRM Analyst

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a CRM Analyst in Brazil.

This role is focused on managing and optimizing customer communication strategies across multiple digital channels within a high-performance CRM environment. You will work hands-on with marketing automation tools to build campaigns, design customer journeys, and enhance engagement across email, SMS, push notifications, and WhatsApp. The position combines technical execution with analytical thinking, requiring a strong focus on data-driven decision-making and campaign performance. You will collaborate closely with CRM leadership and client stakeholders to implement strategies, improve segmentation, and ensure high-quality execution. The environment is dynamic and international, offering exposure to large-scale e-commerce projects and advanced CRM platforms. This is an excellent opportunity for professionals who enjoy both technical marketing operations and performance optimization.

• Operate and manage CRM platforms (especially Insider), executing campaigns across email, SMS, push notifications, and WhatsApp, using available automation and orchestration features.
• Build and maintain responsive email templates using HTML, ensuring quality rendering across devices and consistency with brand guidelines.
• Create, manage, and optimize customer segmentation and contact lists based on behavioral and transactional data.
• Develop and schedule multi-channel campaigns and automated communication journeys, including lifecycle flows and triggered messaging.
• Configure and maintain marketing automation workflows within CRM platforms, ensuring stability and scalability of communication strategies.
• Analyze campaign performance using key KPIs such as open rate, click rate, conversion rate, and revenue impact, translating insights into optimization recommendations.
• Support strategic CRM planning alongside managers and clients, contributing insights to improve engagement and communication performance.

Requirements:

• Proven experience working with CRM platforms, preferably Insider or similar marketing automation tools.
• Strong knowledge of HTML for email development and responsive template creation.
• Experience with digital analytics tools such as Google Analytics.
• Proficiency in Google Workspace tools, including Sheets, Docs, and Slides.
• Solid experience analyzing CRM campaign performance and interpreting KPIs such as engagement, delivery, and conversion metrics.
• Experience managing inbound campaigns and automated communication journeys across multiple channels.
• Strong analytical mindset with ability to transform data insights into actionable improvements.
• Good communication skills, teamwork, and ability to work in a fast-paced, client-facing environment.
• Nice to have experience with programming languages, CRM certifications, or advanced English proficiency.

Benefits:

• Flexible meal and food allowance card.
• Health and dental insurance coverage.
• Flexible working hours and remote or hybrid work model.
• Home office support allowance.
• Childcare assistance for employees with young children.
• Access to wellness and fitness platforms.
• Day off on birthday.
• Extended parental leave policies for all caregivers.
• Mental, physical, legal, and financial support services.
• Educational partnerships and professional development opportunities.
• Sustainability benefits such as reduced electricity costs through renewable energy programs.
• Access to cultural, sports, and leisure programs through partner platforms.