CRM Senior Analyst

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a CRM Senior Analyst in Brazil.

This role sits at the core of a fast-scaling, data-driven CRM strategy focused on transforming how users engage across the entire lifecycle. You will be responsible for designing and executing end-to-end customer journeys that drive acquisition, activation, retention, and revenue expansion. Operating in a high-impact, AI-first environment, you will translate behavioral data into personalized, multichannel communication strategies. The position requires a strong balance between strategic thinking and hands-on execution within complex CRM ecosystems. You will act as the central reference for CRM initiatives, collaborating closely with Product, Marketing, and Commercial teams. This is a key opportunity to shape lifecycle marketing in a high-growth, tech-driven organization operating at massive data scale.

• Design and manage end-to-end customer lifecycle strategies, including acquisition, activation, onboarding, engagement, retention, and monetization across the full user base.
• Build and optimize CRM journeys focused on converting anonymous traffic into identified users, increasing engagement frequency, and improving conversion rates.
• Develop reactivation strategies for dormant users and incomplete registrations through targeted communication cadences.
• Execute upsell and cross-sell campaigns aimed at increasing customer lifetime value (LTV) and recurring revenue.
• Orchestrate multichannel CRM journeys across email, WhatsApp, SMS, and push notifications, ensuring a unified customer communication strategy.
• Act as an internal CRM consultant for cross-functional teams, promoting best practices in lifecycle marketing and data-driven decision-making.
• Build and maintain dashboards and reporting frameworks to track funnel performance, CRM impact, and revenue contribution.
• Maintain CRM documentation, including event taxonomy, segmentation logic, and campaign architecture to ensure scalability and consistency.

Requirements:

• Proven experience in CRM roles, preferably in high-growth companies, scale-ups, or subscription-based businesses.
• Strong hands-on experience with CRM and marketing automation tools such as Braze, Insider, Salesforce Marketing Cloud, Customer.io, or similar platforms.
• Advanced analytical skills, with strong proficiency in Excel/Google Sheets; SQL or BI tools such as Looker or Tableau are strong advantages.
• Experience working with lifecycle metrics such as retention, reactivation, engagement, and customer lifetime value optimization.
• Ability to design and optimize end-to-end customer journeys independently, identifying bottlenecks and implementing solutions.
• Strong execution mindset with the ability to operate both strategically and hands-on in campaign setup, segmentation, and delivery.
• Experience leveraging AI tools for behavioral analysis, segmentation, personalization, and CRM performance optimization is highly valued.
• Nice to have: experience in LegalTech environments, CRM migration or restructuring projects, and basic knowledge of HTML/CSS or API integrations.

Benefits:

• Flexible working arrangements with remote-first structure.
• Autonomy and ownership in a high-impact CRM function.
• Opportunity to work in a large-scale, data-rich environment with massive user reach.
• Exposure to advanced AI-driven CRM and lifecycle marketing practices.
• Collaborative, cross-functional environment with strong focus on product and data.
• Professional growth in a fast-evolving, innovation-driven organization.
• Inclusive and diverse workplace with accessibility and equal opportunity focus.